Another year of success for the German hotel industry
Based on data from over 950 hotels, our review on the German hotel industry shows that 2013 - like the year before – has been a sucessful year
2013 hotel performances were especially sustained by numerous different trade fairs and of course the well visited Oktoberfest. Munich, as in the past, is occupying the leading role regarding all three performance indicators: with an Occupancy Rate of 78,4%, an Average Rate excluding VAT of 114.7€ and the resulting RevPAR of 89.9€ (between January and November 2013).
The greatest decrease in RevPAR can be observed in Kassel with -17.1%, followed by Nürnberg with -3.1%. Kassel's fall is due to the comparison with very good results in 2012, as last year Kassel hosted the trade fair Documenta, which takes place every 5 years. Also, 2013 was a weaker year for Nürnberg in terms of trade fairs, which was accompanied by the Siemens budget cuts, which also had a negative influence on the hotel industry in Nürnberg.
Looking at the evolution breakdown by hotel category, the budget segment turns out to have been the most successful segment in Germany with an increase of 2.8% in RevPAR.
2014 therefore can be observed with excitement, as this year is in particular characterized by openings of hotels in the budget segment: Marriott International with the brand Moxy (1 opening), Accor with Ibis Budget (3 openings), Ibis Styles (3 openings) und 2 combination projects (Ibis Budget and Adagio Access/Ibis Budget and Ibis), B&B Hotels with 14 and Motel One with 2 openings.