Morocco signs three-year hosting deal for World Travel Awards Grand Final
following the signing of a three-year hosting agreement during a ceremony hosted at Arabian Travel Market. The announcement was made at the press conference jointly hosted by World Travel Awards President Graham Cooke, Moroccan Minister of Tourism, His Excellency Dr. Lahcen Haddad, and Mohammed Arkobi, Chairman of Innovate Marketing Solutions.
momentous day for World Travel Awards and for the Moroccan tourism industry.
"Morocco is the ideal destination for World Travel Awards; growing rapidly to become theleading tourism destination in the region.
"There is so much to offer, from the beaches of Agadir, to the splendour of the AtlasMountains and the cosmopolitan chic of downtown Rabat."
The first event will take place in the beautiful city of Marrakech later this year.
Discussing the role of Innovate Marketing Solutions in securing the deal, Graham Cookeadded: "We look forward to building our relationship with Innovate Marketing Solutions, over the coming months ahead of the event.
"As World Travel Awards' representatives their role in negotiating the contract with theMoroccan tourism authorities has been instrumental."
Securing hosting rights for the World Travel Awards Grand Final is just the latest coup forMorocco, which has been able to use its reputation as one of the most politically stable destinations in the region to significantly increase its tourism revenue in recent years.
While Marrakesh has been a 'must see' destination for generations, Fez, Meknez, andcapital Rabat are now joining the city on the global stage.
His Excellency Dr. Lahcen Haddad added: "Morocco is an enchanting, hospitable land fullof mystery, wonder and cultural richness.
"One of North Africa's top tourist destinations, its dusty deserts, snow-capped AtlasMountains, medieval medinas, and pristine beaches continue to delight and amaze visitors.
"Hosting the World Travel Awards Grand Final will be a defining event in enhancing theawareness of the Kingdom of Morocco among the most powerful leaders of the travel and hospitality industry".
"We are delighted to be able to bring the WTA to morocco," enthused Dr. MohammedArkobi, chairman of Innovate Marketing Solutions.
"We are true believers that morocco will be among top 20 tourist destinations in theworld shortly.
"We believe in Moroccan hospitality and Moroccan ability.
"It was easy to the decision to host the World Travel Awards; it will showcase Morocco tothe World Travel Awards' global audience."
The World Travel Awards Grand Final will follow a series of regional Gala Ceremonies,with events this year scheduled for Dubai (United Arab Emirates), Athens (Greece), Quito (Ecuador), Abuja (Nigeria), New Delhi (India), and the fantastic holiday island of Anguilla in the Caribbean.
World Travel Awards was established in 1993 to acknowledge, reward and celebrateexcellence across all sectors of the tourism industry.
Today, the WTA brand is recognised globally as the ultimate hallmark of quality, withwinners setting the benchmark to which all others aspire.
About World Travel Awards
World Travel Awards celebrates its 23rd anniversary this year and is acknowledged across the globe as the ultimate travel accolade.
Attended by senior executives from major travel companies, operators, destinations, WTA events are universally respected as providing established, top level networking opportunities, regionally and globally.
The brand aims to celebrate those organisations who push the boundaries of industry excellence.