Marriott, hotel chains, pursuing LGBT travelers
Marriott International is going after the Lesbian, Gay, Bisexual and Transgender community with a new social media and marketing campaign that launches today, joining a number of major hotel chains aggressively trying to lure the lucrative clientele. #LoveTravels will feature images wrapped around five hotels in Washington, D.C., print ads in LGBT media, an online portrait gallery and other ads in various U.S. cities. The ads will feature openly gay NBA player Jason Collins, among other spokespeople. Images and videos plus personal stories will be available at LoveTravels.Marriott.com and at Marriott.com/gaytravel.