SLS Hotels to Operate 300-Room Luxury Lifestyle Hotel and Residences at Baha Mar in The Bahamas
"SLS will bring a spark of creativity and fun that fits in brilliantly with Baha Mar's distinctive array of brands and partners," said Sarkis D. Izmirlian, Baha Mar's Chairman and Chief Executive Officer. "Sam Nazarian's ability to be ahead of market trends has differentiated his eclectic hotels, nightlife, restaurants and cutting-edge design and will bring a truly unique experience to Baha Mar guests. Also, the company's experience in creating, selling and managing luxury real estate properties will bring additional value to the SLS Residences at Baha Mar."
Sam Nazarian said, "SLS at Baha Mar represents a collaboration of best-in-class hospitality partners led by Sarkis' unbelievable vision, and is a perfect fit with our core strategy of developing and managing luxury lifestyle hotels and residences aimed at higher-end leisure and business travelers. Baha Mar's stunning beach location and fully integrated master plan make it a breathtaking destination for sbe's global clientele, both for lifestyle entertainment and for an unrivaled residential experience."
Tom Dunlap, Baha Mar's President, noted that SLS' award-winning hotels, restaurant and entertainment brands, including Cleo, with Danny Elmaleh's perfect execution of Mediterranean cuisine, Japanese-fusion restaurant Katsuya by Starck and the Hyde Lounge nightclub, have built a singular, upscale profile for the company. "SLS guests are exactly the kind of guests that will be attracted to Baha Mar: affluent, sophisticated, fun," Dunlap said. "They live and play in the markets we most want to attract: Miami, Las Vegas, Latin America. We are thrilled to welcome SLS to Baha Mar."
Baha Mar, featuring an innovative integrated design by architect Mike Hong, will offer upscale hotels, a state-of-the-art casino, luxury shopping, fine dining, nightlife, outdoor adventures, art galleries, golf, tennis and wellness experiences to compete with the best the world has to offer. Its high-profile partners include a host of outstanding names such as golf legend Jack Nicklaus; ESPA Spa at Baha Mar; and Kravitz Design, the firm led by Grammy Award-winning performing artist, actor and designer Lenny Kravitz. Kravitz Design has also designed for SLS South Beach and SLS Las Vegas.