Industry Update
Press Release10 November 2015

Best Western Brings New Vīb To Yangon

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Vib by Best Western

(Bangkok – November 10, 2015): Best Western Hotels & Resorts has revealed plans to launch its new boutique lifestyle brand, Vīb, in Myanmar.

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Scheduled to welcome its first guests in 2018, the new-build Vīb Yangon will bring a new sense of style and contemporary comfort to guests in Myanmar's largest city.

All 110 rooms will feature chic, urban design, along with a high level of connectivity. Guests will benefit from complimentary Wi-Fi, work spaces with conveniently placed universal power outlets and USB ports, and "Smart" flat-screen televisions.

The Vīb social lobby concept allows guests to relax and stay connected, with stylish seating, free Wi-Fi, ample USB and power ports for electronic devices, and LED mood lighting.

Vīb also provides guests with the convenience of mobile check-in services, "grab and go" snack station and fitness center to recharge their batteries.

"At Best Western we understand that today's independently-minded guests demand a high degree of convenience and connectivity. That's why we developed Vīb - an ultra-modern hotel concept that focuses on the needs of millennial travelers," explained Olivier Berrivin, Best Western Hotels & Resorts' Managing Director of International Operations - Asia.

"I am delighted to be able to announce the first Vīb hotel in Myanmar, located in the fast-growing city of Yangon. It is incredibly fitting that we are launching this exciting new hotel concept in one of the world's most exciting and dynamic destinations.

The decision to launch its first Vīb hotel in Myanmar reflects Best Western's long-term commitment to this rapidly-emerging country. In 2013, Best Western became one of the first global hotel companies to open in Myanmar, following the country's re-emergence onto the international stage. It has since expanded to a portfolio of three operating hotels, located in Yangon and Mandalay, with several more in the pipeline.

Related Brand

Vīb

Best Western's newest hotel offering, Vib (pronounced Vibe), is a stylish and technology-centric hotel concept created to meet the needs of today's connected traveler. Vib, which is short for "Vibrant," is a hotel prototype designed for urban markets.
brand information
Other Brands operated by Best Western
Aiden Hotel℠
BEST WESTERN
BEST WESTERN PLUS
BEST WESTERN PREMIER®
BW Premier Collection
BW Signature Collection®
Executive Residency by Best Western
GLō
Sadie Hotel℠
SureStay
SureStay Studio
Worldhotels

About Best Western® Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM franchises**. For more information visit bestwestern.com, bestwesterndevelopers.com, worldhotels.com and surestay.com.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.

Contact
Siriporn Trachoo
Marketing & Communications Best Western International – Asia
Phone: +66 2 656 1260
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