Jurys Inns

Today, Jurys Inn Hotel Group celebrated the rebrand of the former Waterfront Hotel in Brighton to Jurys Inn Brighton Waterfront.

The 210 bedroom hotel, known to many as 'Thistle Brighton' and located on King's Road, adjacent to the resort's beautiful seafront, is now operating under Jurys Inn and in the coming months will receive a £5.6 million investment to transform its facilities.

In addition to the existing amenities on offer including: free WiFi, spacious en-suite rooms with Freeview TV and use of the health club and spa, the rebrand will mean guests can enjoy immediate Jurys Inn benefits with fantastic breakfasts, seasonal bar and restaurant dining and the renowned Jurys Inn friendly customer service, delivered by the Waterfront Hotel's existing General Manager of 15 years, Simon Quarrell and his team.

As well as exclusive hotel deals and best-price guarantees when guests book direct with Jurys Inn, frequent customers to the new Jurys Inn Brighton Waterfront can also enjoy Jurys Rewards – a free loyalty programme allowing guests to earn 10 points for every Pound spent. These points can be swapped for free room nights and shopping vouchers.

Simon Quarrell, General Manager of Jurys Inn Brighton Waterfront, said, "This is a truly exciting time for us, as we join the Jurys Inn portfolio. For many years, the hotel known to many as the 'Thistle Brighton' has provided a quality service for holiday makers given our close proximity to the iconic Brighton pier, Royal Pavilion palace and infamous Brighton Lanes. Our large function rooms mean we can also host some of the best events in the area, so the team and I are only too delighted to enhance our offering under the Jurys Inn brand.

"With plans underway to refurbish the hotel later this year, including the transformation of all our bedrooms, public areas and meeting rooms, it will be business as usual for our team and we look forward to welcoming new and existing corporate and leisure guests as they enjoy the benefits of the Jurys Inn rebrand."

The Jurys Inn Brighton Waterfront refurbishment programme will commence in October 2016 to include:

  • Refurbishment of all 210 bedrooms and introduction of the new bespoke DREAM Bed by Jurys Inn with upgraded mattresses, pillows and bed linen
  • Refurbishment of public areas including; lobby, bar, restaurant and health and leisure club, incorporating a bright, contemporary décor, chic furnishings and stunning artwork
  • Refurbishment of its nine function rooms and banqueting facilities
  • Introduction of an all-day Costa Coffee Bar

Jurys Inn Brighton Waterfront is one of nine new hotels to undergo a Jurys Inn rebrand and refurbishment programme, totaling 37 hotels across the Jurys Inn UK portfolio. It is now the second Jurys Inn in Brighton, joining the existing Jurys Inn Brighton, which is also undergoing a £1.9m refurbishment program to transform the hotel. All 234 bedrooms will be completed by the end of March 2016, while business facilities including nine fully equipped meeting rooms, lobby, bar and restaurant are set to be complete by the end of Q2 2016.

Jurys Inn Brighton Waterfront is located on King's Rd, Brighton BN1 2GS, and is only 1 mile from Brighton railway station, with car parking available, and only a few minutes walking distance from attractions such as Brighton Pier and Brighton's Sea Life Centre . Rooms at the hotel are now available to book under the Jurys Inn brand