perating a hotel can be likened to a performance, various teams and departments carrying out their roles, interconnected and dependent on each other. A senior group of players directs the operations and ensures all runs smoothly. And then there's the audience expecting hospitality, enthusiasm, service and quality, day in, day out. A standing ovation is guaranteed to those consistently performing well.

Like any performance, hotel ownership, operation and management needs to constantly improve, respond and evolve and this is required throughout a variety of environments, including the transient times we are currently experiencing. Attending The AHC will help achieve this and we invite you to join us for the leading event for the UK hotel industry.

The AHC is created for Independent Hoteliers across the UK and provides practical and useful operational, marketing, finance and development knowledge that adds value to your hotel business. The event combines educational sessions, relaxed networking and contact building and an informative and engaging exhibition.

You can now register for The AHC at our Early Bird rate - be quick because the number of places at this rate is limited and they are selling fast. Click here to register and secure your place today.

Further information can be found at www.theahc.co.uk and on our Twitter, LinkedIn and Facebook pages.