Industry Update
Press Release25 May 2016

Planet Hollywood® International Introduces New Luxury Brand ph Premiere™ with Flagship Property in Orlando, Florida

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Planet Hollywood® International Introduces New Luxury Brand ph Premiere™ with Flagship Property in Orlando, Florida

As the essence of all things entertainment, Planet Hollywood® International is expanding its lodging division by revolutionizing the upscale condo-hotel market for the glamorous lifestyle with its first-to-market luxury brand - ph Premiere™. The brand will debut with a flagship property ph Premiere™ Resort-Residences Orlando, located just minutes from Orlando, Florida's famed theme parks and attractions.

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To be developed by Azzurra Development, ph Premiere™ Resort-Residences Orlando will offer a mix of stylish accommodations and condo-hotel residences encompassing a total of 547 keys. The developer has recruited an all-star team that is committed to establishing the property as the leading lifestyle resort destination inOrlando. Internationally renowned Arquitectonica is the project's design visionary, while Miami-based Fortune International Group is the exclusive sales and marketing firm for the condo-hotel units.

"We are bringing the sophistication of Manhattan, glamour of Hollywood, passion of Miami and excitement ofLas Vegas to Orlando," said Planet Hollywood International Founder and Chairman Robert Earl. "I am thrilled to grow our lodging business in my home town by establishing this unique concept in a market that we felt was underprovided. ph Premiere™ Resort-Residences Orlando will provide every guest with a unique, memorable and personal experience."

Set on the shore of the 400-acre, spring-fed Lake Bryan, in the heart of the Lake Buena Vista district, adults, families and children alike will enjoy an indoor-outdoor amenity playground encompassing 15 acres. Curating first-of-its-kind guest experiences, the main pool brings the spirit of Miami Beach to Orlando with a deck spanning more than 35,000 square feet. And, just steps away is a sandy, lakeside beach with boating, sailing, and jet and water skiing on one of Orlando's most central, breathtaking bodies of water.

The property's 12,000-square-foot spa and fitness facility will offer weight training, yoga and Pilates, with personal trainers available upon request. The spa will serve as a sanctuary for relaxation, offering a sauna, whirlpool, steam room, wet and dry massage treatment rooms, Hammam bath and body treatments, manicure/pedicure services, waxing and facials.

ph Premiere™ Resort-Residences Orlando will offer creative and unique cuisine, premium-quality fresh food and provide a memorable dining experience at every level. Options will include rooftop fine dining, a lobby bar, an indoor/outdoor poolside lounge, a lakefront bar and grill, and other specialty restaurants.

Within each suite, guests will find a chic color palette of elegant neutrals – including ivory, champagne and caramel - accentuated by custom woven carpets, porcelain wood plank details and plush accent runners to create a tranquil and relaxing environment in a modern and sophisticated fashion. Chic contemporary furnishings – including sofas, benches and seating – will be upholstered with custom, luxe fabrics.

Operating at the highest standard of service, in-room amenities will include 24- hour room service, in-room couple's massages, twice daily housekeeping, and pet friendly suites – providing guests with maximum leisure.

For more information, visit www.phpremiereresort-residences.com

Related Brand

Planet Hollywood

Planet Hollywood Hotels and Resorts offer luxurious vacation settings where guests can get close to authentic Hollywood memorabilia, enjoy entertainment-themed facilities and Vacation Like A Star™ in some of the most sought after locals – including Costa Rica's Pura Vida paradise and coming soon, the beautiful beaches of Cancun and Sint Maarten.
brand information
Other Brands by Caesars
Caesars Palace
Caesars Republic
FLAMINGO
The Cromwell
The LINQ

About Caesars Entertainment Corporation

Caesars Entertainment is one of the world's most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars Entertainment's portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. For more information, please visit www.caesars.com/corporate.

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