Industry Update
Press Release15 July 2016

Top UK Hotel Chain Appoints Straight-Talking Kids As Junior Hotel Inspectors

Premier Inn adds seven youngsters to its internal review panel to shake up guest feedback system

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Premier Inn

Following a nationwide search, seven children aged between five and nine years old have taken on the role of Junior Hotel Inspector at the UK's top-rated travel brand*,Premier Inn.

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Known for their endless question-asking and refreshingly honest opinions, the lucky youngsters were selected from almost two thousand applicants to take on the role, offering their opinions to help improve Premier Inn's family offering.

The Premier Inn London Bank (Tower) hotel, having recently been awarded the status of number one TripAdvisor Family Hotel in the UK, served as the ideal first location to be scrutinised by the children.

Armed with their very own 'Inspectors Kits', including lab coats and magnifying glasses, every aspect of the hotel was examined to ensure child-friendliness throughout; from the welcome at reception and Premier Inn breakfast menu to arguably the most important factor – bed bounciness.

Premier Inn Head of Brand, Beatrice Vears, commented on the initiative: "We're constantly looking for new ways to exceed our guests' expectations, which is why we've shaken up the system and enlisted the help of our seven new experts.

"Even the youngest of Premier Inn's customers deserve a great night's sleep, and these kids are not afraid to say what they think! Following their inspection, we've taken all of their feedback into consideration and will be using it to offer an even better service to families."

Five-year-old inspector Erin, from Yeovil, Somerset added: "A good hotel needs to be comfy and warm and have good sausages at breakfast. I always like staying at the 'moon and stars' hotel."

To find out more about the Junior Hotel Inspectors, head to the fact page at www.premierinn.com/JuniorHotelInspectors and watch the video of their review here: https://youtu.be/9j54Osdjj8U

Join the conversation and have your say by following @PremierInn and using #JuniorHotelInspectors as well as on Facebook.

For any media enquiries, please contact the Premier Inn press office at Frank using [email protected] / 0207 693 6999

About Premier Inn

Premier Inn was named the UK's top-rated travel brand 2016, and the top-rated hotel chain for 2015 according to Which? With over 700 budget hotels and more than 60,000 rooms across the UK and Ireland, our guests are never far from a great night's sleep for fantastic value. Our hotels are in more locations than any other UK hotel brand for the ease and convenience of families, couples and business travellers alike.

All our bedrooms feature en-suite bathrooms, a luxurious king-size Hypnos® bed, TV with Freeview and free Wi-Fi. A bar and restaurant is situated either on-site or next door to each hotel, offering a wide range of food choices – whether guests are looking for a cooked Premier Inn breakfast or a tasty dinner.

Guests who book direct through the Premier Inn website are able to enjoy Premier Inn Saver rates. The lowest price is available at premierinn.com – terms and conditions apply.

Premier Inn is also open in Germany (Frankfurt), the United Arab Emirates (Dubai, Abu Dhabi & Sharjah), India (Pune, Delhi and Bangalore), Indonesia (Surabaya & Yogyakarta) and Thailand (Pattaya).

This year (2015-2016), almost 90% of Premier Inn hotels achieved a TripAdvisor Certificate of Excellence. Furthermore, Premier Inn has also been awarded the Best UK Family Hotel Award in the TripAdvisor Travellers' Choice Awards.

Premier Inn is Great Ormond Street Hospital Children's Charity's biggest corporate supporter and we have already raised over £6.5million of our £7.5million fundraising target with work already underway on a brand new Premier Inn Clinical Building at the hospital. The funds raised go towards supporting the care of some of the sickest children across the globe.

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Premier Inn

Award-winning Premier Inn is the UK’s largest budget hotel brand with over 650 hotels and more than 54,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and WiFi Internet access.
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