Don’t let this young woman with the designer couture dresses and light-hearted, socialite personality fool you. At the age of 35, Paris Hilton is continuing to build on a huge empire, and will soon launch a new line of luxury hotels bearing her name in Dubai, New York and Las Vegas.

Paris has parlayed her media fame into perfumes and a fashion line with her endorsement. Her fragrances have earned over $1.5 billion, and there are 50 Paris Hilton boutiques worldwide, with products including perfumes, handbags, watches and shoes. Hiltons perfume product alone brought in over $1.5 billion in revenue (her newest brand Gold Rush launched this week). For more than 15 years, Paris has also built a very successful design business and soon will become an investor in an upcoming undisclosed Virtual Reality project which will also brand her name and thrust her into the tech world.

Read the full article at Forbes