Industry Update
Press Release30 August 2016

AC Hotels by Marriott® Opens First Mexico Hotel

AC Hotels by Marriott® Offers ‘A New Way to Hotel’ in Guadalajara — The Brand’s First in Mexico

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AC Hotels by Marriott

AC Hotel Guadalajara, Jalisco, has opened its doors, inviting guests and locals alike to experience A New Way to Hotel in Mexico, catering to the creativity, passion, and entrepreneurial spirit of a new generation of travelers. The launch of the 188-room AC Hotel Guadalajara, developed and owned by FibraHotel and operated by Marriott International, marks the arrival of the design-driven brand in Mexico.

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During Thursday's grand opening party, AC Hotel Guadalajara's creative class enjoyed a variety of sensory experiences, including a gallery of lifestyle and design photography, shot, produced and hosted by renowned photographer and entrepreneur Nigel Barker; local fashion design entrepreneurs, Children of Our Town created a bespoke pattern inspired by the architecture of AC Hotel Guadalajara and incorporated throughout the event; in addition to an exclusive "Live Gin Competition" hosted by two well-known local mixologists, "Fat" Armando Alarcón and Bruno Guerrero, who created signature drinks for the party.

Throughout the evening guests enjoyed live DJ sets, tapas inspired by the brand's Spanish heritage and hand-crafted cocktails from the elegant AC Lounge℠, admired the design and architectural details of the brand's new striking hotel, designed for entrepreneurial spirits and innovative business travelers by Sordo Madaleno Architects.

Bringing the vision and experience of recognized hotelier Antonio Catalán, who founded the brand in 1998, to life, AC Hotels has grown to become one of the most respected hospitality brands in Spain. The brand celebrates the beauty of classic-modern design rooted in a European spirit and Spanish tradition. Following its success in Europe, AC Hotels implemented a plan in 2011 to expand globally and now boasts more than 90 design-led hotels in Brazil, Denmark, Italy, France, Mexico, Portugal, Spain, Turkey, and the United States.

"AC Hotels' rapidly growing portfolio illustrates Marriott International's commitment to making distinctive architecture and design affordable and accessible for creatives, innovators and entrepreneurs around the world," explains Toni Stoeckl, Vice President of Lifestyle Brands for Marriott International.

In the coming months, additional AC Hotels will open throughout Latin America: Mexico City, Mexico, Panama City, Panama, and Santiago, Chile. Two AC Hotels debuted in Rio de Janeiro, Brazil recently, just ahead of the Olympic Games.

"Guadalajara is one of Mexico's most vibrant cities, its active arts scene is central to the energetic urban culture," comments Tim Sheldon, President of the Caribbean and Latin America (CALA) for Marriott International. "This hotel is located in the thriving arts and financial district, not far from the city's main cultural attractions – perfect for a new generation of travelers looking to experience everything Guadalajara has to offer," he points out.

Based on the belief that purposeful design improves lives, AC Hotels carves away what is unnecessary to provide guests with thoughtfully designed moments of beauty; experiences that elevate their stay and help them focus on what is important to them. AC Hotels' guests get only what they need, without paying for what they don't. The result is sophisticated yet unpretentious style, innovative beverage and food programming with locally inspired experiences for both guests and locals.

"FibraHotel's partnership with Marriott International brought a new lifestyle brand to Mexico through the inspiring and entrepreneurial people of Mexico who brought AC Hotel Guadalajara to life," says Simon Galante, CEO of FibraHotel. "The entire hotel was created by Mexicans; from our award-winning Mexican architect to the interior design, of which the majority of the décor: furniture, lighting, etc., was designed, and produced in Mexico. Mexico's next generation wants hotels with style and inspired design, I have no doubt that this hotel will be a major success, setting the tone for future lifestyle brands in Mexico."

Signature Design

AC Hotels is designed for creative, entrepreneurial spirits who are constantly on the go and appreciate the oasis of a well-designed hotel that allows them to welcome moments of tranquility, be present and connect with others. Influenced by its European roots, AC Guadalajara exhibits a timeless, modern, and elegant design. The guest rooms incorporate soothing tones of gray and brown, with clean modern lines and wood flooring; the minimalistic design of the furniture reflect a feeling of greater space, comfort and elegance.

Sordo Madaleno Architects, leading architects of high-end residential and award-winning hospitality projects, designed the AC Hotel Guadalajara structure. The interiors of the stunning design-driven hotel were led by Jihei Aoki.

Drinking and Dining
At AC Hotels, first-class touches are balanced with convenient service. A signature element of the hotel is its innovative selection of food and drink, available at the AC Lounge℠. A twist on the traditional hotel bar, the AC Lounge includes local artisanal beer, specialty wines on tap, signature cocktails, and tapas.

Located adjacent to the AC Lounge, the AC Kitchen serves a European-style continental breakfast selection of freshly baked flaky croissants, artisanal Serrano ham, exquisite egg tarts, and Nespresso coffee among other specialties.

Additional Amenities

AC Hotel Guadalajara's poolside lounge and infinity-edge swimming pool on the 12th floor open-air Sky Deck boasts some of the most spectacular views of the city. The state-of-the-art fitness center is also located on the Sky Deck allowing guests to take in the breathtaking surroundings of this thriving city as they work out.

The hotel's AC Library and AC Lounge areas invite guests to relax in chic surroundings, styled to create a sense of ease, comfort, and with an eye toward modern design, is ideal for a business meeting or connecting with friends over cocktails. The library at the AC Guadalajara features a selection of books curated by Nigel Barker for this property.

"AC Hotels' commitment to creating meaningful experiences through every style element resonates with my work as a photographer and author, capturing and reframing significant moments in fashion and design with a fresh lens and perspective," said Nigel Barker.

Complimentary Wi-Fi is available in public spaces and guest rooms, ensuring that guests have speedy, reliable internet access while traveling on business or for pleasure. Seamless service is enhanced by Kallpods – wireless service buttons – that are located in the public and meeting spaces of the hotel, enabling guests to request a staff member's attention immediately.

Guests of AC Hotels who are members of the Marriott Rewards loyalty program earn points during their stay, which may be redeemed for free weekend hotel stays, airline tickets, room upgrades, merchandise such as jewelry, furniture, accessories, ready-to-wear clothing, and much more.

To learn more about AC Hotel Guadalajara, Mexico, please visit: http://achotels.marriott.com/hotels/ac-hotel-guadalajara-mexico.



About Fibra Hotel

FibraHotel (BVM: FIHO12) is a Mexican trust created primarily to acquire, develop and operate business-class hotels in the limited service, selected service, full service and extended-stay segments. Its objective is to provide attractive returns to its CBFI holders, through stable cash distributions and the appreciation of its real estate assets. FibraHotel has a high quality hotel portfolio with the affiliation to different hotel brands and renowned operators, as well as geographic and segment diversification across Mexico. These characteristics as well as a seasoned management team with experience in Mexico´s lodging and real estate market make FibraHotel an attractive investment vehicle. For more information, please visit our website at http://www.fibrahotel.com

Related Brand

AC Hotels by Marriott

AC Hotels was borne from the vision of Spanish hotelier Antonio Catalan, who created a new kind of stay for a new kind of traveler – a creative, entrepreneurial and modern global traveler – who prefers to have fewer things, but expect them to be better than good.
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Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,400 properties under 30 leading brands spanning 135 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

CAUTIONARY LANGUAGE CONCERNING FORWARD-LOOKING STATEMENTS

All statements in this announcement are made as of June 24, 2020. We undertake no obligation to publicly update or revise these statements, whether as a result of new information, future events or otherwise. This announcement contains "forward-looking statements" within the meaning of federal securities laws, including statements related to expected leadership changes, our pipeline of new projects, and similar statements concerning anticipated future events and expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to accurately predict or assess, including the risk factors that we identify in our Securities and Exchange Commission ("SEC") filings, including our most recent Quarterly Report on Form 10-Q.

Contact
Victoria Hart
Director, Public Relations, Lifestyle + Luxury Brands
Phone: 301-380-8825
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