Industry Update
Press Release26 October 2016

Premier Inn Tops Which? Hotel Chain Survey For Second Year Running

UK’s leading hotel chain also retains Which? Recommended Provider Status

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Premier Inn

Premier Inn has today been named the UK's top-rated hotel chain for a second consecutive year, having once again achieved the highest score in the annual Which? Hotel Chain Survey.


The hotel chain, which has over 740 sites and 60,000 rooms across the UK, was recognised for providing a "first class experience" at "very competitive prices".

Which? members were asked to rate the key factors that contribute to making a hotel chain the best in the UK including value for money, bedrooms, bathrooms, cleanliness, bed comfort and whether descriptions met reality.

As well as topping the hotel chain league table, the Premier Inn team has also retained its prestigious Which? Recommended Providerstatus. This mark of excellence publicly recognises Premier Inn as best in class and is only awarded to the very best services and providers by Which?.

Both accolades come after a year of continued growth for Premier Inn which has seen the opening of many new sites across the country and the creation of hundreds of new jobs and apprenticeships.

Simon Jones, Managing Director of Premier Inn, said:

"We are delighted that Which? has awarded Premier Inn the accolade of the UK's top-rated hotel chain for a second year. This recognition means an enormous amount to us. Every day I see our team members putting their energy and talent into making Premier Inn the best it can be and I'm so pleased that their contribution has been acknowledged at such a high level once again.

"Premier Inn is a growing company within an expanding industry. Maintaining very high standards in this context is something we have worked hard to achieve, through world-class training and listening closely to the needs of our guests whose expectations are always increasing."

Richard Headland, Editor of Which?, said:

"Our survey found that you can get a good night's sleep at a top scoring chain for a reasonable cost and shows when it comes to UK hotels, you don't necessarily get higher standards for higher prices."

Related Brand

Premier Inn

Award-winning Premier Inn is the UK’s largest budget hotel brand with over 650 hotels and more than 54,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and WiFi Internet access.
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Other Brands by Whitbread PLC
hub by Premier Inn

Whitbread PLC is the owner of the UK"s favourite hotel chain, Premier Inn and the UK"s favourite coffee shop, Costa as well as restaurant brands, Beefeater, Brewers Fayre, Table Table and Taybarns. Whitbread PLC employs 43,000 people in over 2,000* outlets across the UK, with its well-loved brands making every day experiences special for over 22 million UK customers every month. Whitbread has outlined growth milestones for 2016 and 2018. The 2018 milestones are to increase the number of Premier Inn UK rooms to around 75,000 and to double the size of Costa with global system sales of £2bn. In the year ended 28 February 2013, Whitbread PLC reported a 14.2% increase in Group Revenue to £2,030 million and Underlying Profit before tax of £356.5 million up 11.4%. Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE 100. It is also a member of the FTSE4Good Index.

Katie McNicol
Phone: +44 20 7693 6999
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