Source: Hilton
Source: Hilton
Hilton Hotels & Resorts®

Hilton (NYSE: HLT) and Grupo Cartes today announced the signing of a management agreement to operate a new build Hilton hotel and residences in Asuncion, Paraguay – bringing the company's flagship brand to a new country. Hilton Asuncion will form part of a 600,000-square-foot mixed use complex featuring a broadcasting building, corporate offices, Hilton branded residences and parking spaces. Scheduled to open in 2021, the hotel will operate 180 guest rooms and 50 Hilton branded residences.

"We are thrilled to officially announce the signing of this milestone project, which will bring the Hilton Hotels & Resorts brand to Paraguay," said Eduardo Rodriguez Suarez, managing director development, Brazil and the Southern Cone Region, Hilton. "It is a privilege to work on this development with Grupo Cartes, as we continue our expansion throughout Latin America and introduce our brands in new markets."

Strategically located in one of the city's newest commercial, financial and hospitality centers, Hilton Asuncion will bring a striking design to the intersection of Aviadores del Chaco and Campos Cervera. The new hotel, designed by renowned Uruguayan architect Carlos Ott, will offer three restaurants, a bar and café; a nearly 4,400-square-foot spa featuring five treatment rooms, four manicure and pedicure rooms, a relaxation space and sauna; a nearly 1,100-square-foot outdoor swimming pool; fitness center; business center and more than 10,000 square feet of flexible space to host events, including one ballroom, three meeting rooms and two boardrooms. The hotel will be located approximately five miles from the international airport and boast proximity to nearby shopping and entertainment centers such as Shopping del Sol, Paseo Galeria and Shopping Mariscal Lopez.

"This is an exciting project for us as we help pave the way to bring the most recognized name in hospitality to Paraguay," said Osvaldo Gane Salum, director, Grupo Cartes. "We look forward to working alongside Hilton and being the first choice hotel for travelers seeking incomparable accommodation in our city."

Asuncion, the capital and largest city of Paraguay, is one of the oldest cities in South America and home to an array of tourist attractions, including a combination of historic sites and modern shopping centers. From museums and cathedrals to landmarks and colonial architecture, Asuncion is perfect for visitors seeking a cultural getaway, as well as those looking for a shopping escape at the city's famous malls and entertainment centers.

"We are excited about this new destination, as we continue our brand's expansion throughout Latin America and globally," said Shawn Mcateer, vice president, global brand management, full-service hotels, Hilton. "The stylish Hilton Asuncion will be a fantastic addition to our brand portfolio and we look forward to welcoming travelers with Hilton hospitality in this bustling city."

The hotel will participate in Hilton HHonors®, the only hotel loyalty program that allows members to earn Points & Miles® on the same stay and No Blackout Dates on reward stays. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member discount that can't be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key available exclusively through the industry-leading Hilton HHonors app.

Hilton currently has a portfolio of more than 90 hotels and resorts open and welcoming travelers in Latin America. The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 60 hotels throughout the region. Hilton Asuncion is the company's second deal signed in Paraguay, with the Hilton Garden Inn Ciudad del Este signing announced earlier this year.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,800 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World's Best Workplaces list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2021, in addition to opening more than one hotel a day, Hilton introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 128 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.