Industry Update
Press Release23 February 2017

Austrian Hotel Chain Vienna House Acquired by New Sole Shareholder

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Vienna House

Vienna -- The new year begins with a decision of enormous impact for the future of Vienna International Hotelmanagement AG just one year after repositioning itself on the market as Vienna House. The entire equity stake will be acquired by Vienna House Capital, the Austrian subsidiary of Thailand's U City PCL (U City), with expected effective date of Summer 2017.


The signing took place on 23 February 2017. In the coming months, the transaction will be prepared, subjected to an antitrust review and approved for closing. The deal will strengthen the capital structure of Vienna House to secure further investments in growth, in the business architecture and in pioneering services.

At the same time, Vienna House Capital signed the purchase agreement for seven European hotel properties and one operating company owned by Warimpex and partially by UBM. All of the hotels involved are already under management by Vienna House. With the closing, these hotels will be incorporated into the Vienna House Group.

U City is a listed Thai commercial property company. In September 2016, U City made its first strategic step into Europe through its acquisition of a prime office building in London. The largest shareholder of U City with 35.64 percent is BTS Group (BTSG), one of Thailand's top publicly listed companies with a market capitalisation of EUR 2.7bn and four business units: mass transit (Skytrain), media, real estate and services. Both companies are headquartered in Bangkok and own hotels in Thailand. Piyaporn Phanachet, CEO of U City, explains the European investment: "This is an acquisition with synergy, which expands our Asian hotel portfolio with a pan-European one and exposure to both established and fast-growing markets in the continent. We look forward to continuing our solid growth together with Vienna House and its existing management."

"We have found exactly the strategic partner we were looking for: A strong shareholder who I have known for some time, who shares our vision of the hotel business and who supports our economic goals," says Rupert Simoner, CEO of Vienna House, explaining the desired changes. "In this way, we remain one of the last independent European hotel companies – a fact we are very proud of – and can focus on reaching our growth targets in brand management, company positioning and portfolio expansion. Vienna House now owns around half of its current portfolio of 34 hotels – a step that is very important to me from an entrepreneurial point of view," Simoner adds. The existing lease and management contracts with Vienna House remain valid without change.

Together with Chief Operating Officer Martin Ykema and Chief Financial Officer Johanna Weichselbaumer, the whole team will continue its work and secure the development of Vienna House unchanged. Vienna House thus remains an Austrian company with headquarters in Vienna.

"Vienna House owes an enormous thanks to the two representatives of the previous main shareholder, Franz Jurkowitsch and Georg Folian," says Simoner and adds: "The two founders and I maintain a friendly relationship characterised by enormous mutual respect and appreciation. I look forward to developing more hotel projects together with Warimpex and UBM."

Vienna House fills a niche between private and chain hotels. This allows the company to act creatively and flexibly and to make changes. Vienna House demonstrated this not least with its successful market entry and brand management. The goal now is to grow to 50 hotels in Europe by the year 2021. Further worldwide hotel openings are being considered in countries with a high affinity for individual and zeitgeisty European hospitality.

About U City PCL and BTS Group Holdings:

U City PCL is a listed Thai commercial property developer with 30 years of experience and a market capitalization of THB 16.8bn (EUR 453mn). U City's strategy is to acquire or develop recurring income properties near mass transit lines both locally and overseas. On 20th April 2015, BTSG acquired a 35.64%, stake in U City when it sold land plots and a hotel to U City in exchange for shares of the company.; press contact: Mr. Thanutch Tintabura, [email protected]

BTSG is a listed Thai conglomerate with a market capitalization of THB 102.0bn (EUR 2.7bn) and the 26th largest company in Thailand by market capitalization. BTSG is a constituent member of the SET50 Index (blue chip), MSCI AC Asia Pacific Index and FTSE4Good Emerging Index (companies that demonstrate strong environmental, social and governance practices).; press contact: Daniel Kastner, [email protected]

Related Brand

Vienna House

Vienna House is the new umbrella brand of Austria's largest hotel group. Vienna International Hotelmanagement AG became Vienna House on 1 February 2016. The portfolio, under the umbrella brand Vienna House, brings together individual city and resort hotels, the design and business lines and the simple Easy line.
brand information
Other Brands operated by Vienna House
Vienna House R.evo


Vienna House is all about travelling, making new experiences and exploring as well as recognising the true beauty in the simple things in life. Austria's largest hotel group – repositioned in 2016 under the umbrella brand "Vienna House" – owns and manages hotels with their own character but with shared values and one aim: to inspire guests. The "Vienna House" brand comprises individual city and resort hotels in the 4-star superior and 5-star segments representing timeless design and natural premium quality. Hotels of the "Vienna House Easy" brand are cool, fresh and down-to-earth; the style of the 3- and 4-star hotels is smart and casual. The company currently employs 2,200 staff members in nine countries: from France to Russia, from Poland to Austria. Including cities like Berlin, Bratislava, Bucharest, Coburg, Carlsbad, Cracow, Dresden, Ekaterinburg, Lodz, Munich, Paris, Prague and Trier. Vienna House is a registered trademark of Vienna International Hotelmanagement AG.

Betina Welter
Head of PR & Brand Communication
Phone: +43 1 333 73 7355
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