Industry Update
Supplier News11 April 2017

[Infographic] Quick Ways to Help your Boutique Hotel Win with Right Marketing Strategies

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Hotelogix

We all know that large, branded hotels have a leg up on the competition. Since they are big brands and have big budgets, they have bustling marketing departments teeming with talent. Nevertheless, hotel marketing teams at smaller, independent and boutique properties shouldn't fret. They should focus on execution of proper procedures to stand apart from the crowd. Hotel managers and boutique property owners must be diligent in keeping up with things like digital marketing and effective promotion and distribution. Attract the right customers–for business and leisure– and reach them directly, and encourage as many direct bookings as possible. Here's what boutique and independent hotels should know about attracting more guests with the right marketing mix in a flash!

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About Hotelogix

Hotelogix provides a robust cloud-based Hotel PMS that helps hotels to automate and manage their end-to-end operations with ease. It also assists hotels to drive growth, increase revenue and to enhance their online reputation. The PMS is hosted on Amazon Web Services, and thus offers the much-needed stability and security to hoteliers. The company has rich experience in serving global markets with customers in 100 plus countries including developed geographies such as North America and Europe.

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Avinash Udayakumar
Senior Digital Marketing Analyst
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