Source: Marriott
Marriott Hotels & Resorts (by Marriott)

Marriott Hotels, the flagship hotel brand of Marriott International, is searching for the most innovative tech start-ups in to join the 2017 intake of its hugely popular European accelerator programme TestBED and help shape the future travel and hospitality experience. Now in its second year, the programme gives young start-ups the chance to grow through expert guidance and the opportunity to pilot their product within the Marriott Hotels portfolio in Europe.

This year, Marriott Hotels, is looking for start-ups in the following areas to help innovate and inspire creative thinking around the entire guest experience:

  • The in-room experience
  • Transforming the overall guest experience, in and out of the hotel
  • Helping guests find headspace to flourish and stay inspired

According to industry insights, now is the time to invest in the future of travel technology. 2016 saw record investment in travel tech (CB Insights) as consumers increasingly look to digital solutions to enhance their experiences. 2016 also saw the launch of Marriott Hotels' first 'live beta' hotel in North Carolina – an incubator and testing ground to trial new concepts and technologies and gain real-time customer feedback. As a company committed to innovation, TestBED is a natural progression and enables Marriott Hotels to have a greater say in the future of travel.

Interested start-ups can submit their ideas via if they are a seed or early stage start-up with developed products or services ready to go to market. The deadline for entries is Friday 7th July 2017 and entrants should be willing to pilot the product within Europe. From here, entrants will be whittled down to a shortlist of eight start-ups invited to pitch to a panel of industry experts, including Georgie Barrat, presenter of The Gadget Show, and senior Marriott figures on 22nd and 23rd August 2017.

The three most promising companies will then embark on a ten-week programme in which they will pilot their product or service in a Marriott Hotel in Europe. They will also benefit from a tailored mentoring and training programme provided by industry leaders.

"Marriott Hotels aims to be at the forefront of innovation and TestBED provides us with the ideal testing ground to find, nurture and test cutting-edge products that have the power to transform the travel and hotel experience," said John Licence, Vice President Premium & Select Brands Europe at Marriott International.

"TestBED is a powerful platform and proposition that gives start-ups the invaluable opportunity to tap into our operational expertise and test their products in a live hotel environment while exposing us to the creativity and disruptive thinking that lies in the start-up community."

Charles Cadbury, CEO of Dazzle, an in-room voice activated personal assistant and one of two winning innovations of TestBED 2016, commented: "We would not be where we are today without TestBED, fact. The speed at which we gained market insight and user feedback would have been very hard and time consuming to achieve had we not had the support of Marriott Hotels. Furthermore, being able to quote the interest Marriott took in Dazzle has validated Dazzle, given us credability and opened many, many doors."

Marriott Hotels has spent the last few years upgrading and evolving its product and experiences to lead the future of travel. In doing so, Marriott Hotels has repeatedly engaged the creative community and developed programmes that enable entrepreneurial talent to flourish within its global operations. Marriott TestBED is the latest innovative programme to engage with this community, following CANVAS in 2015, an incubator project that challenged Marriott employees or local entrepreneurs to fill unused space in Marriott city-centre hotels.