[Infographic] How well does your hotel understand the needs of business travellers?
Given that more women and millennials are undertaking business travel, a one-size fits all approach to marketing and distribution will no longer work.
Hotels need to start meeting more specific challenges to attract business travellers. This infographic will allow you to better understand the business traveller of today and start developing your own strategies to get them through the door of your hotel.
![[Infographic] How well does your hotel understand the needs of business travellers?— Source: SiteMinder](/picture/xxl_153080508.jpg?t=1501076070)
About SiteMinder
SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 115 million reservations worth over US$45 billion in revenue for its hotel customers each year. For more information, visit siteminder.com.
