For Hotels, the Airbnb Threat Could Be Receding | barrons.com
Airbnb’s user growth is slowing, according to a recent survey, and that’s good news for both hotel chains and online travel companies alike. A quarter of travelers used Airbnb in the last year, a Morgan Stanley survey found, up from 22% a year ago and 14% a year before that. With 80% of consumers in the U.S. and E.U. already aware of Airbnb, Morgan Stanley’s Brian Nowak thinks the company has largely tapped out the easy growth. With the novelty gone, Airbnb needs new ways to drive usage.
