Leading global hospitality software business Guestline is continuing its European expansion with a launch into the German, Austrian and Swiss (DACH) market and the announcement of a new senior appointment. In advance of its attendance at ITB Berlin (Messe Berlin, March 7-11, 2018) the company has confirmed today Wolfgang M. Neumann will join as strategic advisor to the Guestline board, effective immediately.

Neumann brings a wealth of experience within the hospitality sector to the role, having most recently held the position of president and chief executive of the Rezidor Hotel Group. Neumann's career includes time as chief executive of the Arabella Hospitality Group and President, Europe & Africa for Hilton Worldwide. In his role as strategic advisor to the Board, his expertise will support the company's expansion into new markets, particularly the DACH region. Guestline's new office for the region will be based in Munich with a dedicated sales and support team led by managing director, Mirko Behnert.

Andrew McGregor, CEO, Guestline, comments:

"The hospitality industry is currently experiencing the most rapid developments in technology for a generation. The time is therefore right for hospitality owners and operators to recognise and utilise the benefits of cloud-based solutions that enable them to not only develop more efficient levels of operation but also reap the benefits of more flexibility. Key to our offer is the human element, providing best-in class local service and industry expertise that ensures we operate as a true partner to all our clients and we are committed to extending this to our clients across the DACH region."

Wolfgang M. Neumann, strategic advisor, Guestline, adds:

"In today's market, hoteliers have a growing demand for a complete software solution for their business processes rather than just back-end technology running operations. They expect expert insight and a strategic partner to work alongside them in this process as well as comprehensive support services for distribution and operations. Technology providers need to not only provide the software required but also work as a strategic partner to understand how they operate, what the challenges are and most importantly deliver the solutions to meet these. Guestline has a sterling reputation for developing award-winning technology worldwide and I am looking forward to working with the team to build its offer in the DACH region."

Mirko Behnert, managing director, DACH region, Guestline, adds:

"Cloud-based software is becoming increasingly popular amongst hoteliers throughout Germany, Austria and Switzerland. To support this shift there is a growing demand for technology partners that have the knowledge, insight and breadth of portfolio to enable operators to maintain their competitive edge. Guestline brings a wealth of experience from the UK and wider markets to the DACH region and I look forward to supporting more hoteliers in achieving their own ambitions for growth."

Guestline's multi award-winning software for hospitality businesses is a cloud-based, modular and flexible platform used by more than 2,000 customers worldwide. The software enables hospitality business owners and managers of hotels, hotel groups, serviced apartments and more, to manage bookings and operations both efficiently and profitably. Innovative technology developments include integration with many leading 3^rd party applications, tokenisation for PCI compliance and additional functionality to improve customer service and capture more revenue. The launch into the DACH market follows recent expansion in Benelux, Ireland and Thailand.

Guestline is exhibiting at ITB Berlin (Messe Berlin, 7 – 11 March 2018) in hall 7.1c at stand 112.

For more information on Guestline please visit Guestline.com

Sophie Cartwright
Online Marketing Executive
01743 282300