Industry Update
Press Release24 April 2018

Emaar Hospitality Group Marks Historic Milestone of 50 Operational and Upcoming Hotel Projects

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EMAAR Hotels & Resorts LLC

Emaar Hospitality Group, the hospitality and leisure business of global developer Emaar Properties, announced it has marked a historic milestone of 50 hotel projects in its portfolio, including 35 upcoming projects in the UAE and international markets, as well as 15 hotels and serviced residences operational in Dubai. Olivier Harnisch, CEO of Emaar Hospitality Group, said that several new management agreements are being finalised to be potentially revealed during the Arabian Travel Market 2018.


"Since 2007, we have been shaping a new identity and presence in the hospitality scene, and we have now achieved a milestone in our growth journey of having a portfolio of 50 hospitality projects - operational and upcoming - together offering over 25,000 rooms and residences. While our primary footprint is the UAE and the Middle East and North Africaregion, we are delighted by the response from owners and developers to our hotel concepts, and are expanding to new geographies," said Harnisch.

Emaar Hospitality Group's upcoming international projects are in Saudi Arabia, Bahrain, Egypt, Turkey and The Maldives, with new destinations to be added shortly. "Our ambition is to be one of the world's most admired and trusted hospitality companies, and with Dubai evolving as a global tourism and business hub, we have earned remarkable brand recognition in international markets."

With a focus on brand differentiation to drive customer personalisation, Emaar Hospitality Group has launched three brands - the premium luxury Address Hotels + Resorts, the upscale lifestyle Vida Hotels and Resorts, and the contemporary midscale Rove Hotels, the latter as a joint venture between Emaar Properties and Meraas Holding.

Harnisch said each of these brands has gained significant traction - and all are fast-expanding their footprint to meet the fast aspirations of a fast-changing tourist demographic, especially the millennial travellers. The expansion of Emaar Hospitality Group is complemented through higher operational efficiency and a customer-first approach highlighted through an organisation-wide digital transformation strategy.

Emaar Hospitality Group has 12 operational hotels in Dubai - five each under the Address and Rove brands and two by Vida. The development pipeline in the UAE includes 12 Address, nine Vida and four Rove hotels. Internationally, seven Address hotels are being developed in addition to three Vida properties and one Rove hotel.

Related Event

Arabian Travel Market

Dubai International Convention Centre — Dubai, United Arab Emirates
event information

About Emaar Hospitality Group:

Emaar Hospitality Group LLC is a wholly-owned subsidiary of Emaar Properties PJSC, the Dubai-based global property developer, which manages Emaar's hospitality and leisure projects across the region. Emaar Hospitality Group owns and manages a diversified portfolio of hospitality assets including hotels, serviced residences, golf retreats, a polo and equestrian club, lifestyle dining outlets and the Dubai Marina Yacht Club.

The Address Hotels + Resorts, the five star hotel brand launched by Emaar Hospitality Group, brings a fresh identity to the hospitality and service sector of Dubai and the region. Vida Hotels and Resorts, a brand under Emaar Hospitality Group, is a refreshingly different hotel concept for the new generation of business executives, entrepreneurs and leisure travellers. Manzil Downtown Dubai, managed by Vida Hotels and Resorts, which marked its opening in 2015, is defined by its contemporary Arabesque design elements and elegant décor that embodies the region's cultural identity, and a diversity of culinary choices resonating the flavours of the Arab world. Rove Hotels, a new generation hotel brand targeting the fast-growing segment of value-conscious leisure and business travellers, is being developed by Emaar Hospitality Group for the joint venture of Emaar Properties and Meraas Holding. The new brand featuring an innovative authentic style will offer complete functionality, comfort and effortless service, defining its niche as the 'best value' hotels in Dubai.

Emaar Hospitality Group manages a number of food and beverage venues across its hotel and leisure portfolio, and has expanded into the management of independent restaurants.

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