Fantastic Four in a Row for Best Western® at Travel Weekly Asia’s Reader’s Choice Awards
Best Western Hotels & Resorts has continued its winning streak at Travel Weekly Asia's Reader's Choice Awards, after it was named "Asia's Best Midscale Hotel Chain" for a fantastic fourth consecutive year.
The award was presented to Best Western at a glittering award ceremony in Singapore on Monday October 15, 2018.
"It is a great honor to be named as 'Asia's Best Midscale Hotel Chain' once again. Best Western has developed multiple new brands in recent years, catering for exciting new market trends. These include Vīb®, our millennially-minded urban hotel concept, which we believe represents the future of midscale accommodation," commented Olivier Berrivin, Best Western Hotels & Resorts' Managing Director of International Operations - Asia.
"We look forward to introducing guests to Asia's first Vīb hotels later this year. I am confident that the region's travel trade will love our innovative new midscale products as much as they love our classic midscale Best Western hotels. On behalf of everyone at Best Western, I would like to thank the esteemed readers of Travel Weekly Asia for voting for us once again," Olivier added.
This year, Travel Weekly Asia handed out a total of 56 Readers' Choice Awards across 10 different categories. These awards were created to celebrate the hotel industry's leading stars - brands that push the boundaries and raise the bar for hospitality in the region, earning the respect of customers and travel trade professionals alike.
Best Western Hotels & Resorts has now held the title of "Asia's Best Midscale Hotel Chain" every year since 2015.
About Best Western® Hotels & Resorts
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 16 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through recent acquisition, WorldHotels® Luxury, WorldHotels Elite and WorldHotels Distinctive brands are also offered. Completing the portfolio is SureStay®, SureStay Plus® and SureStay Collection® franchises**. For more information visit www.bestwestern.com or www.bestwesterndevelopers.com.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.