Industry Update
Press Release22 October 2018

STR: U.S. hotel performance for Q3 2018

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Smith Travel Research

The U.S. hotel industry reported mixed year-over-year performance results during Q3 2018, according to data from STR.

Compared with Q3 2017:

  • Occupancy: -0.4% to 71.0%
  • Average daily rate (ADR): +2.1% to US$131.86
  • Revenue per available room (RevPAR): +1.7% to US$93.65

Demand (room nights sold) grew 1.6% year over year, while supply (room nights available) increased 2.0% for the third-consecutive quarter.

"Because of the comparison with the post-hurricane demand period of 2017, September broke the industry's 102-month stretch of consecutive RevPAR increases and ultimately pulled down growth for the quarter as a whole," said Bobby Bowers, STR's senior VP of operations. "Actually, that 1.7% rise in RevPAR was the lowest for a Q3 since the current growth cycle started in 2010. Regardless, growth is growth, and overall industry performance remains in good shape with our forecast calling for growth through at least 2019."

Phoenix, Arizona, experienced the largest increases in occupancy (+4.8% to 61.1%) and RevPAR (+9.3% to US$57.55).

San Francisco/San Mateo, California, posted the highest lift in ADR (+8.3% to US$257.03).

Philadelphia, Pennsylvania-New Jersey, saw the second-largest increases in occupancy (+4.4% to 75.1%) and RevPAR (+8.2% to US$98.57).

Overall, 18 of the Top 25 Markets registered an increase in RevPAR.

Houston, Texas, reported the quarter's steepest declines in each of the three key performance metrics: occupancy (-11.2% to 59.8%), ADR (-2.1% to US$100.30) and RevPAR (-13.1% to US$59.94).

Washington, D.C.-Maryland-Virginia, posted the only other decrease in ADR (-0.8% to US$142.80).

In absolute values, New York, New York, ranked first in occupancy (89.8%), ADR (US$261.92) and RevPAR (US$235.21).

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit str.com.

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