Industry Update
Supplier News26 November 2018

Otrum And Zenros Joint Venture Establishes Dubai Hub Covering The Middle East Region

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Otrum and Zenros are pleased to announce the establishment of an Otrum-Zenros sales hub in Dubai to deliver Otrum products and services throughout the Middle East region. Through this new initiative, Otrum and Zenros will accelerate growth in the Middle East.

Mr. Lars Melvin, Group CEO of Zenros, states, "Zenros has the ambition to become the preferred guest room technology provider in the Middle East, to realise this dream we have taken our partnership with Otrum to a new level with this joint venture. Otrum's installation track record is exceptional and combining this with the strong regional Zenros footprint gives hotel customers great value propositions. The Dubai hub will immediately benefit all Otrum clients, and we look forward to working in close co-operation with Otrum regional partners in the Middle East."

Mr. Stein Surlien, CEO of Otrum, comments, "Today there are over 1.5 million Otrum Enterprise users per month, this is growing at a significant rate and hotel guests in the Middle East need to be able to access these services, as well as our signage and Chromecast solutions. To fuel growth, an Otrum and Zenros alliance is the ideal solution. By matching our strengths, Otrum having high performing solutions and Zenros having first-class sales with regional presence, we expect to deliver according to ambitious development plans. The Dubai hub will be supported by the wider Otrum team, including our international support centre in Norway."

About Otrum

Otrum is the market leading hosted solutions partner to the hospitality industry, with software operating

across multiple platforms including TVs, signage and smart devices. Otrum operates with a network of strategic partners throughout Europe, the Middle East, Africa and Central Asia. For more information, visit
Stein Surlien
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