Source: Choice Hotels International, Inc

ROCKVILLE, Md. – The Comfort hotels brand, franchised by Choice Hotels International, Inc. (NYSE: CHH), continues its United States expansion with seven hotels already opening this year from coast to coast. These hotels are the latest to showcase the new Comfort logo, unveiled last May as a capstone to the brand's multi-year transformation. More than 700 Comfort hotels already feature the elevated look and feel. In addition, more than 170 hotels have installed new signs, while over 450 hotels are in the process of obtaining new signage.

"The renewed Comfort brand appeals to developers and a wide range of guests across the U.S.," said Anne Smith, vice president, brand management, design and compliance, Choice Hotels. "As the transformation moves into the final phase, the investment is paying off as hotels that completed their renovations are on average experiencing a significant RevPAR lift within two quarters after refreshing."

The Comforts that opened this year are:

  • Comfort Inn & Suites in Findley Lake, N.Y.
  • Comfort Inn & Suites in Slidell, La.
  • Comfort Inn & Suites in Wildwood, Fla.
  • Comfort Inn & Suites in Michigan City, Ind.
  • Comfort Suites in Burlington, Wash.
  • Comfort Suites in Eufaula, Ala.
  • Comfort Suites in Humble, Texas

Choice and its franchisees are investing $2.5 billion in the Comfort brand transformation to deliver a more consistent, up-to-date guest experience. More than 60 Comfort hotels are expected to open this year in major markets, such as Brooklyn, N.Y.; Nashville, Tenn.; Pittsburgh; San Antonio; and San Diego. In addition, there are nearly 300 hotels in the pipeline, 80 percent of which are new construction.

"Cultivating relationships with our franchisees is paramount and one of our key differentiators at Choice," said Brian Quinn, head of development, new construction brands, Choice Hotels. "We are deeply thankful for their collaboration, which has been critical to the success of the Comfort transformation as evidenced by these key openings."

For more information on Choice Hotels development opportunities, visit choicehotelsdevelopment.com/comfort/.

Forward-Looking Statement
This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K, any of which could cause actual results to be materially different from our expectations.

Addendum
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, [email protected].

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in upscale and a leader in midscale and extended stay, Choice® has nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.

Addendum
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting Street, Suite 600, North Bethesda, Maryland 20852 or by email at: [email protected].