Industry Update
Press Release 5 June 2019

New Zleep Hotel In Aarhus, Denmark

Deutsche Hospitality Expands with the Young Economy Brand

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Deutsche Hospitality

Three months after Deutsche Hospitality took over the Scandinavian hotel brand, the twelfth hotel of the family-run Zleep Hotels opened on 04 June 2019 in Aarhus North, Denmark.


"Zleep Hotels stands for a successful fresh mix of design and economy and thus offers exactly the services our guests expect in this segment," says Thomas Willms, CEO Deutsche Hospitality. "It's great to watch how Peter Haaber and his young local team are driving the growth of the Zleep Hotels brand forward with this opening. Under the umbrella of the Deutsche Hospitality brand, Zleep Hotels serves the economy segment and completes the offering for its customers."

Peter Haaber, CEO of Zleep Hotels, founded the Scandinavian hotel brand in 2003 and remains CEO of the company. Currently, eleven hotels in Denmark and one hotel in Sweden are part of Zleep Hotels' portfolio; further hotels are in the planning stage.

Deutsche Hospitality will double the total number of its establishments to 250 hotels within five years.

Focus on sustainability

The Zleep Hotel Aarhus North has 100 guest rooms, a cosy Scandinavian-style lobby bar and fitness facilities for guests. The property in Aarhus was built in cooperation with the Nordic Construction Company (NCC), a construction and real estate group. The operator has created all the prerequisites for economic and social sustainability. A sustainable breakfast buffet is part of the hotel's concept as well as environmentally friendly body care products and sustainable bathroom furniture, certified according to the Nordic Swan Ecolabel, in the new hotel rooms.


Beside the newly opened Zleep Hotel in the north of Aarhus there is already a Zleep Hotel in the south of the city. "Aarhus is centrally located, with an excellent connection to the airport and the international road network and is therefore the ideal location for both business and leisure travelers," says Peter Haaber, CEO of Zleep Hotels about the second location in Aarhus.

Since its foundation in 2003, the Zleep Hotels brand has developed into a well-known and successful hotel brand in Scandinavia. "Zleep Hotels stands for a hotel concept in the economy segment with innovative operations, excellent value for money and great growth potential," Haaber continues. The opening of three more Zleep hotels in Scandinavia is currently planned for 2019 and 2020.

Related Brand

Zleep Hotels

Zleep Hotels’ vision is to always deliver quality, service and design at a great rate. Today, the hotel brand consists of 11 hotels in Denmark and one in Sweden. A total of three hotel projects are already published and in the pipeline.
brand information
Other Brands by Deutsche Hospitality
Jaz in the City
MAXX by Steigenberger

Deutsche Hospitality

Deutsche Hospitality brings together five separate hotel brands under a single umbrella. Steigenberger Hotels & Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto "MAXXimize your stay". Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. And Zleep Hotels - a well-known and successful hotel brand in Scandinavia which offer service and design at a great rate for the many. The portfolio of Deutsche Hospitality currently includes almost 150 hotels on three continents 30 of which are in the pipeline.

Sven Hirschler
Phone: +49 696 656 4422
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