Bench Events has announced that it has acquired southeast Europe's leading hotel investment conference, Adria Hotel Forum, as it expands its global presence as a trusted organiser of hospitality investment forums and business events.

Having co-founded the globally renowned International Hotel Investment Forum (IHIF) in Berlin, Bench Events chairman, Jonathan Worsley, has continued to develop and deliver some of the most impactful hospitality investment and aviation conferences globally. These include the Africa Hotel Investment Forum, the Arabian Hotel Investment Conference, the Global Restaurant Investment Forum and AviaDev.

Adria Hotel Forum (AHF), which was founded in 2013, has encouraged the development of the hotel industry in the southeast Europe region. The event sees key hotel investment decision makers gather every year to discuss the latest investment trends and projects while exchanging sustainable ideas to foster the development of the industry. Marina Franolic, CEO of AHF said: "With this acquisition, we have proven our excellence in business delivery while harnessing a unique opportunity to grow AHF internationally. I have always admired Bench Events and this is just the beginning of our journey. We are now better equipped to deliver the great plans we have for our industry."

Bench Events Chairman, Jonathan Worsley commented: "We are delighted to add the Adria Hotel Forum to our portfolio and I'm thrilled that AHF's Marina Franolic has joined our rapidly expanding team. With her experience, we are adding a whole new dimension to the development of our business across Europe."

Bench Events has recently welcomed Hugo Worsley to its team, joining the company's restaurant investment events division. Hugo received formal training from École hôtelière de Lausanne in Switzerland and is passionate about the food business, having worked his way up from being a kitchen porter and commis chef to becoming a general manager and owner of his own restaurants in London.

With new products added to a growing portfolio, Bench Events has also expanded its marketing expertise with the hiring of Rinoy Varghese as Senior Marketing Manager. Rinoy will be working within the company's marketing team to support and enhance online and offline marketing activities while adding enhanced content value to event sponsors, speakers and delegates. Rinoy brings with him over ten years of international and diverse marketing experience, having worked in Canada, Australia and the United Arab Emirates, and sectors such as fashion, technology, non-profit, consultancy and events.

About The Bench

The Benchhas established a legacy for delivering world-leading investment forums and conferences in Europe, Africa, the Middle East, and Latin America. The key principle behind these platforms has remained "dealmaking". Transforming the way business connect, Bench has developed a reputation for creating innovative and high-impact meeting spaces for the industry.

For over two decades - government leaders, tourism ministries, global travel & tourism associations, the world's most influential hospitality brands, hotel owners & investors, renowned restaurant groups, airlines & aviation authorities, destination developers, asset managers, financial groups and consultants – have been participating in The Bench's events for their respective objectives. These include AHIC, AHIF, GRIF, FHS, AHF, IDEEA, AviaDev and RENEW –where industry players showcase their brands, position themselves as thought leaders or innovators, and connect with the right opportunities and knowledge.

Learn more on thebench.com

About MEED

Launched on International Women's Day 1957, the Middle East Economic Digest, MEED, is a well-known and trusted brand used by governments and businesses operating in the region.

Encompassing a business intelligence service, digital media, publications and events MEED provides exclusive daily news, data and analysis. We are responsible for keeping our audiences of subscribers, registered users and event attendees informed, helping to facilitate decision making and connections.

Our marketing solutions team provides clients with access to our audiences. We partner with local and international companies who need to reach our high-value communities. In consultation with our clients we utilise tried and tested methods to target and engage decision makers to announce and explain, lead and grow and to contact and convert business leaders into customers.

MEED is wholly owned by data and intelligence company GlobalData Plc which means that our marketing solutions clients are also able to access a network of over 13m digital users per month across 18 different sectors.

Learn more on meed.com

Future Hospitality Summit (FHS)

Date: 19-21 September 2022

Location: Madinat Jumeirah, Dubai, UAE

Sponsors: Host Sponsor: Jumeirah Hotels & Resorts

Platinum Sponsors: Accor, Dur Hospitality, Hilton, Marjan and Radisson Hotel Group.

Emerald Sponsors: Emaar Hospitality Group, IHG Hotels & Resorts, Marriott International, NEOM, Rotana, Royal Commission for AlUla, SMIT Morocco and Taiba Investments.

Gold Sponsors: Aleph Hospitality, CBRE, Colliers, Compass Project Consulting, Denton, ELAF Group, ENVI Lodges, GG&Grace, International, Hospitality Management Holding, The Indian Hotels Company, Insignia, Interior360, Ishraq Hospitality, IT Hospitality Group, Knight Frank, Louvre Hotels Group, Mapal Group, Minor Hotels, OBMI, QUO, SSH, STR and Voltere by egis.

Silver Sponsors: Deutsche Hospitality, HVS and Katch.

Supporters: The Emirates Academy of Hospitality Management, Hospitality Asset Managers Association (HAMA), Sustainable Hospitality Challenge, and Women in Hospitality (WiH).

Jonathan Worsley
The Bench