Source: Accor Hotels

For some people, luxury travel represents an ideal to be attained, whereas for others it represents an unrivalled everyday life. The latest Fairmont Hotels & Resorts - Luxury Insights Report thus explores the foundations of the relationship between its addresses and its guests.

To add life to the findings in its report and delve further in the research, Fairmont is sharing a compelling video with you, going back over its key pillars: connecting with the community, preserving culture, the "green" generation, and protecting nature. Who's its spokesman? Costas Christ, an expert on sustainable tourism that is respected, leading voice on environmental topics.

A greener world!


COSTAS CHRIST- Global Sustainability Strategist, Virtuoso Travel Network and Senior Advisor for Sustainable Tourism, National Geographic Travel: "Fairmont understands that sustainable travel is not about giving something up; it is about gaining something more - a great vacation that also helps to make the world a better place."

Increased awareness and understanding of responsible tourism will be a key issue over the coming years. In order to live better and continue to benefit from the beauty of nature, every decision is of crucial importance. For example, with the brand's Bee Sustainable initiative, Fairmont Hotels & Resorts is proactively driving positive change while reducing its environmental footprint.

Sustainable tourism can enrich and deepen the travel experience creating meaningful connections to one's destination. Guests also recognize that overtourism is a growing concern and that changes need to be made if the beauty that attracts them to worldwide destinations is going to last. In fact, 78% of luxury travelers think it's important for their hotel to respect the environment through sustainability practices .

The study also discovered that travelers with children place an even higher importance on sustainability and that 84% of luxury travelers consider it important that the hotel gives
recommendations of experiences that are not detrimental to the local community
.

More than two thirds - 67% - of luxury travelers agree that it is also important that hotels support local artisans and cultures. By establishing a strong connection with their locales, Fairmont Hotels & Resorts offers its guest distinctive and meaningful experiences, which are often tied to the history of the specific destination. That's a major asset for travelers! In fact, 65% of them prefer to immerse themselves in the local culture with which visitors are unfamiliar.

Read the full report here.

About Accor, a world-leading hospitality group

Accor is a world leading hospitality group consisting of 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 230,000 team members worldwide. Members benefit from the company's comprehensive loyalty program – ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its global sustainability commitments (such as achieving Net Zero Carbon emissions by 2050, global elimination of single use plastics in its hotels' guest experience, etc.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticket: ACCYY) in the United States. For more information visit group.accor.com or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.