Industry Update
Press Release 6 August 2020

Accor Bushfire Disaster Relief Appeal brings vital aid to fire affected communities

Accor donates $404,000 to support the Australian bushfire relief effort

share this article
1 min
accorhotels2017

Accor, the largest hotel operator in Australia, has raised $404,000 through its Accor Bushfire Disaster Relief Appeal, for bushfire affected people and communities across Australia.

Advertisements

The money was raised globally between January and March 2020, through Accor's dedicated Gofundraise donation platform and through guest fundraising initiatives across Accor Australia's apartments, hotels, resorts and corporate offices.

The funds were divided amongst the following charities to aid the Australian bushfire relief effort:

  • Humanitarian Relief (Australian Red Cross): $100,000
  • Firefighters (NSW RFS, VIC CFA and SA CFS): $154,000
  • Animal Welfare (Foundation for National Parks & Wildlife): $75,000
  • Environment (Greening Australia): $75,000

In addition to monetary support, Accor also provided emergency accommodation and catering for members of the community, firefighters and their families.

Simon McGrath, COO of Accor Pacific, commented, "We hope these donations will enable each charity to source and distribute support and supplies, when and where they are most needed.

"The impact of the bushfires was catastrophic in many states across Australia earlier this year. Since then, Covid-19 has become a national priority, however it's important we continue to care for those many people and communities impacted by the bushfires across Australia.

"We could not have raised these crucial funds without the incredible people we have in our business and the generosity of our guests."

Accor also extended special hotel rates to all firefighters and service providers across Australia to say thank you for their courage and bravery.

About Accor

Accor is a world leading hospitality group consisting of more than 5,200 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry"s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor"s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a creative hospitality company with a global portfolio of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. 68 million members benefit from the company"s comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.

Latest News
Advertisements