Source: Choice
Source: Choice

Choice Hotels International, Inc. (NYSE: CHH) has awarded franchise agreements to Gulf Coast Hotel Management, Inc. to convert 15 MainStay Suites hotels in major markets across the U.S., the largest multi-unit transaction in the brand's history. These properties, which have already begun welcoming guests, significantly increase the brand's foothold in the midscale extended stay segment.

These 15 hotels combined add nearly 1,700 rooms to the Choice Hotels portfolio and are located in the following cities:

  • Centennial, Colorado
  • Meriden, Connecticut
  • Altamonte Springs, Florida
  • Hoffman Estates, Illinois
  • Schaumburg, Illinois
  • Wheeling, Illinois
  • Louisville, Kentucky
  • Auburn Hills, Michigan
  • Farmington Hills, Michigan
  • Omaha, Nebraska
  • Charlotte, North Carolina
  • Greensboro, North Carolina
  • Raleigh, North Carolina
  • Blue Ash, Ohio
  • Salt Lake City, Utah

"The addition of these 15 hotels increases our domestic MainStay Suites room count by over 35% and greatly improves the brand's position in the midscale extended stay segment," said Ron Burgett, senior vice president, franchise development, extended stay, Choice Hotels. "These agreements validate our strategic focus on the extended stay segment and the investments we have made in tailoring support, sales and training to drive performance and return on investment for developers — and they certainly have taken notice. That's why MainStay has grown to nearly 100 open hotels and the pipeline has swelled to almost 130 properties, further demonstrating sustained developer interest in our extended stay brands. Whether looking for new construction or conversion opportunities, we offer brands for everyone, including MainStay Suites, WoodSpring Suites, Suburban Extended Stay, and the newly created Everhome Suites."

These new MainStay Suites hotels were purposefully designed for long staying guests with spacious, apartment-style suites featuring fully equipped kitchens and hotel amenities such as fitness rooms, on-site marketplaces, and guest laundry facilities.

"We're thrilled to grow and expand our relationship with Choice Hotels by converting these 15 properties to the MainStay Suites brand, which add to the 23 WoodSpring Suites already managed by Gulf Coast, 22 of which we own," said Ian McClure, CEO, Gulf Coast Hotel Management, Inc. "Choice has really made its mark in the extended stay segment with economy and midscale brands that offer great value to both owners and guests. These hotels will be reimagined with a new operating model that emphasizes profitability, something Gulf Coast is laser focused on during this time."

For more information about Choice's extended stay development opportunities, visit choicehotelsdevelopment.com.

About Gulf Coast Hotel Management, Inc.

Gulf Coast Hotel Management, Inc. operates 38 hotels in 12 states and is dedicated to the high-level and professional operation of hotels to provide superior service and accommodations for our guests, personal and professional growth and a positive workplace for our associates and strong financial performance and return on investment for ownership. Our senior operations team of dedicated professionals brings decades of relevant experience and expertise and a track record of success in all areas of hotel operations. For more information, visit www.gulfcoasthm.com

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in upscale and a leader in midscale and extended stay, Choice® has nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.

Addendum
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting Street, Suite 600, North Bethesda, Maryland 20852 or by email at: [email protected].