HENDERSONVILLE, Tennessee - Thanks to a travel boost leading into the New Year's holiday, U.S. weekly hotel occupancy improved noticeably from the previous week, according to STR's latest data through 2 January.

27 December 2020 through 2 January 2021 (percentage change from comparable week in 2019/2020):

  • Occupancy: 40.6% (-17.2%)
  • Average daily rate (ADR): US$107.93 (-21.5%)
  • Revenue per available room (RevPAR): US$43.81 (-35.1%)

Hotel demand jumped in week-over-comparisons while TSA checkpoint counts showed five days with more than 1 million passengers. Substantial hotel demand growth is not expected to continue as leisure travel once again dissipates after the holidays.

Source: STRSource: STR
Source: STR

Aggregate data for the Top 25 Markets showed identical occupancy (40.6%) but higher ADR (US$112.83) than all other markets.

Among the Top 25 Markets, Miami/Hialeah, Florida (69.2%) saw the highest occupancy level.

Top 25 Markets with the lowest occupancy levels for the week included Minneapolis/St. Paul, Minnesota-Wisconsin (24.2%), and Boston, Massachusetts (28.2%).

Additional Performance Data

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About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

Haley Luther
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