Industry Update
Press Release 2 March 2021

BU School Of Hospitality Announces New Concentration In Senior Living

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Logo 'Boston University School of Hospitality Administration'

Boston University's School of Hospitality Administration (BU SHA) Dean Arun Upneja, PhD, and Associate Professor of the Practice Leora Halpern Lanz, ISHC, Faculty Chair of the School's Master of Management in Hospitality (MMH) degree program, have announced the launch of a new concentration: Senior Living.

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Complementing existing concentrations in Revenue Management & Analytics, Real Estate and Finance, Digital Marketing, and Innovation & Entrepreneurship, this concentration in Senior Living expands SHA's reach, extending hospitality to other areas where students' skill sets are much needed.

"The MMH concentration in Senior Living provides students the opportunity to bring the hospitality experience to the rapidly growing senior living and long-term care industries," states Dean Upneja. "This concentration is offered for job opportunities and to enable students who wish to pursue a field that is altruistic and socially responsible; this is a field that cares for seniors today and tomorrow. Pursuing a career in Senior Living means doing well by doing good."

Courses in the MMH program include the SHA required classes in Leadership, Finance and Branding & Marketing. Specific to this concentration are new classes in Senior Living Operations, Monitoring the Resident Journey Experience and the Business of Senior Care. Optional electives are also available in Hospitality Real Estate Financing & Feasibility and through the Boston University School of Social Work (Social Policy and Programs in Aging; Clinical Practice with Older Adults) and Boston University's School of Public Health (Individual, Community and Population Health).

"This concentration focuses on the core requirements for hospitality executives to understand how skills can be transferred from traditional hospitality operations to those in senior living communities," explains Lanz. "We are also grateful to NIC, the National Investment Center for Seniors Housing, for its support of our new program."

The program will launch Fall 2021 and applications are online now. For more information or to learn more about the Senior Living concentration, visit https://www.bu.edu/hospitality/academics/mmh/bu-mmh-senior-living/ .

About Boston University School of Hospitality Administration

Established in 1981 and now celebrating 40 years of Innovating the Business of Hospitality, Boston University's School of Hospitality Administration (SHA) offers students a combination of rigorous academics, liberal arts curriculum, and international experiences for the pursuit of success in lodging, restaurants, food service, and other avenues of the hospitality industry. SHA has a unique relationship with the city of Boston, where the area's hotels and restaurants provide students with numerous opportunities for internships to satisfy work experience requirements for their degree. The next SHA Leadership Summit is open to students and industry executives and is scheduled for March 26, 2021, and includes a keynote from Adventurer, Explorer and Travel Reporter Peter Greenberg, and the presentation of the BU SHA ICON award to legendary restaurant pioneer, Danny Meyer. Visit https://www.bu.edu/hospitality/news-events/conferences/bu-sha-hospitality-leadership-summit/ to join us for what promises to be an inspiring industry event.

About Boston University

Founded in 1839, Boston University is an internationally recognized institution of higher education and research. With more than 33,000 students, it is the fourth-largest independent university in the United States. BU consists of 17 schools and colleges, along with a number of multi-disciplinary centers and institutes integral to the University's research and teaching mission. In 2012, BU joined the Association of American Universities (AAU), a consortium of 62 leading research universities in the United States and Canada.

Contact
Leora Halpern Lanz, ISHC
Faculty Chair, Master of Management in Hospitality
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