Marriott Has The Largest Construction Pipeline Of U.S. Franchise Companies In Q2‘21
In the second quarter of 2021, analysts at Lodging Econometrics (LE) report that the top franchise companies with the largest construction pipelines are: Marriott International with 1,301 projects/170,847 rooms, Hilton Worldwide with 1,216 projects/139,172 rooms, and InterContinental Hotels Group (IHG) with 777 projects/78,929 rooms. Development projects with these three franchise companies comprise 69% of all projects in the total construction pipeline.
Other high-volume brands in the pipeline for each of these franchises are Marriott’s TownePlace Suites with 198 projects/19,422 rooms and Residence Inn with 189 projects/23,493 rooms; Hilton’s Hampton by Hilton with 269 projects/28,071 rooms and Tru by Hilton with 235 projects/22,521 rooms; and IHG’s Avid Hotel with 157 projects/13,842 rooms and Staybridge Suites with 122 projects/12,607 rooms.
In the second quarter of 2021, LE recorded 583 conversion projects/63,807 rooms. Of these conversion totals, Best Western leads with 116 conversion projects/10,289 rooms, accounting for 20% of the conversion pipeline by projects. Following Best Western is Choice Hotels, Marriott International, and Hilton Worldwide. Best Western and these three franchise companies combined account for 61% of all the rooms in the conversion pipeline across the United States.
472 new hotels with 59,034 rooms opened across the United States during the first half of 2021. Marriott, Hilton, and IHG collectively opened 74% of the hotels. Marriott opened 152 hotels with 20,416 rooms, Hilton opened 125 hotels/16,970 rooms, and IHG opened 72 hotels/7,249 rooms.
About Lodging Econometrics (LE)
For nearly 25 years, Lodging Econometrics (LE) has been the industry-leading provider of global hotel intelligence and decision-maker contact information. LE custom-builds business development database programs for hotel franchise companies looking to accelerate their brand growth, hotel ownership and management companies seeking to expand their real estate portfolios, and lodging industry vendors wanting to increase their sales. To learn more about our business development programs contact us: +1 603.431.8740 or [email protected].