RICHARDSON, TX - Visual Matrix, an industry-leading hotel property management software providing an all-in-one PMS, today announces its official participation at HITEC 2021, which will take place in Dallas from September 27-30. Set to exhibit the latest advances in cloud-based PMS technology at Booth #4911, Visual Matrix will provide attendees with the opportunity to participate in the continuation of the company’s “Hospitality ROCKS!” theme, successfully used to boost industry morale and collaboration at events throughout the industry’s recovery.

With the continuation of the “Hospitality ROCKS!” theme at HITEC, Visual Matrix will further provide attendees with the opportunity to learn how recent cloud-based innovations can help hoteliers meet their unique operational requirements throughout the industry’s recovery. The company will demonstrate how hoteliers can streamline a property’s operations through the new VM™ Mobile feature, which provides instant and intuitive access to all PMS functions that are vital to hotel business success through a comprehensive downloadable app. As the hospitality labor shortage leaves hoteliers struggling to meet guest needs, Visual Matrix will also demonstrate how hoteliers can improve operational efficiency through the VM™ staff productivity feature, which allows staff to determine what daily tasks have been assigned to them through their mobile device. Ensuring guest needs are swiftly met, the VM™ Guest Texting feature provides hotels the ability to send and receive text messages from guests, while simultaneously offering the ability to automatically send welcome messages and notify guests when their room is ready for check-in.

Visual Matrix also participated in a moderated panel discussion on the newest developments in PMS solutions with HITEC TV, which is set to be broadcast at the event, where CTO Jason Hughes addressed how recent advances in integration technology can provide a tremendous benefit for hoteliers. Having recently joined ASG's hospitality portfolio, the company will further share how Visual Matrix is taking the next step in integration technology by utilizing a JSON format (JavaScript Object Notation) in its recent integrations, a more efficient method for transferring data than the traditional XML format. This revolutionary technology allowed Visual Matrix to seamlessly integrate features from sister companies into its PMS platform, further meeting hotelier needs by providing a diverse range of solutions across the hospitality vertical. At HITEC, Visual Matrix will continue to share its plans to expand the features available to clients through seamless sister company integrations such as corporate accounting, reporting, analytics, business intelligence, asset management and more.

“Although hospitality has faced many unprecedented challenges throughout the pandemic, the technological innovations that have been developed to meet hotelier needs have transformed our industry,” said Jason Hughes, CTO of Visual Matrix. “To further embody the spirit of connectivity and growth fostered during our ‘Hospitality ROCKS!’ events, we’re honored to present attendees with the newest developments made in integration technology and cloud-based PMS solutions designed to meet hotelier needs throughout the pandemic.”

For more information about Visual Matrix and its industry-leading PMS capabilities, please visit

About Visual Matrix

More than 3,000 properties in 30+ countries worldwide choose the Visual Matrix hospitality operating platform to optimize hotel operations and serve guests from reservation to return stay. Our system includes a game-changing PMS and housekeeping & maintenance app (MOP) for use with Visual Matrix and most other PMS systems. Our PMS offers powerful features and key integrations that are easy to use, like revenue management with automated rate/discount tiering, a fully integrated channel manager, and a mobile app for tracking performance on the go. MOP automates routine tasks and streamlines communication to keep the front desk, housekeeping, and maintenance staff focused on guests. It also includes a built-in panic button as an Emergency Safety Device to help keep hotel staff from harm. For more information, visit

Mark Howbrook
PROVision Partners

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