NEW YORK - Selina, the fast-growing lifestyle and experiential hospitality brand targeting Millennial and Gen Z travelers, announced today that it celebrated a record month in December with the opening of six new destinations and the soft launch of an additional six locations. This represents the highest-volume month of openings in the company’s history, at a pace of three per week. Collectively, these new locations add more than 2,800 beds to Selina’s global network of hotels for remote workers and digital nomads and advance the brand's global expansion, marking its entrance into the new markets of Uruguay, Australia and Thailand. Of the 12 locations, four are in Israel, three are in Brazil, and the others are located in Panama, Argentina, Uruguay, Australia and Thailand.

Selina saw an acceleration of sales throughout fiscal year 2021, leading to an exceptionally strong fourth quarter. As a result, the company expects to exceed its 2021 revenue forecast of $93 million. December marked the most active month in the company’s history, culminating with New Year’s Eve celebrations in 18 countries across four continents, including a massive celebration in the Ramon crater deep in the Israeli desert, a multi-day music event on the white sandy beaches of Tulum, a New Cycle festival in Santa Teresa, a gourmet dinner in the Austrian Alps, a Discofobia x Selina party in the Sacred Valley of the Incas, and a rooftop soiree in New York.

Selina leverages its proprietary technology to identify and renovate underperforming hotels in partnership with local real estate owners, who cover 90% of conversion costs, and artisans, who embed a local cultural influence, to create destinations that combine the comfort and style of a boutique hotel with coworking facilities and the social experiences of a retreat or festival, driving significant increases in revenue compared to a property’s prior operations. Selina used its proprietary technology to source all of its newly-opened properties, creating a cost-efficient process that eliminated the need for intermediaries. The vibrant, unique, and authentic atmospheres that Selina destinations cultivate allow travelers to build meaningful connections, and 66% of guests, on average, report meeting a new friend during their stay.

Rafael Museri, Selina’s Co-Founder and Chief Executive Officer, said, “Our strong performance in December is a testament to the strategic location, design and activation of our properties, which appeal to locals and domestic travelers as much as global visitors. This has allowed us to continue growing at a time when global travel has been substantially reduced. Simply put, our hotels are in the places locals and tourists alike want to visit, and they are activated with the exciting events, restaurants and other programming that support strong activity during high and low international travel seasons. We are uniquely in tune with the needs of Gen Z and Millennial travelers, and we will continue to focus on implementing new products – such as co-living and other flexible travel products – that provide the experiences this cohort is seeking. We believe this strong momentum will lead to continued growth throughout 2022, powered by our tech-enabled infrastructure, engaging brand and authentic global community.”

The six newly-opened properties include:

  • Selina Punta del Este, Uruguay: Located on the beach in Punta del Este, Uruguay, Selina Punta del Este comprises 210 beds in an iconic cityscape with beautiful beaches, artisanal markets, trendy neighborhoods and world-class cuisine. The property features a pool bar with an open-air chiringuito atmosphere, an outpost of the Japanese Peruvian Fabric Sushi restaurant, a retail store selling signature merchandise, a wellness deck for yoga lessons and tea ceremonies, an engaging coworking space, and a stunning rooftop with breathtaking ocean views.
  • Selina Melbourne, Australia: Selina's first Australian property is located in the heart of Melbourne, overlooking the scenic Yarra River in the city's central business district – perfect for those looking to explore designer boutiques, boho cafés, and vibrant bars, or take in the sights at St. Paul's Cathedral and Federation Square. The 181-bed hotel features a cozy library, a cinema room, a common kitchen, a buzzing basement bar, and a productivity-inducing coworking space.
  • Selina Foz do Iguaçu, Brazil: The 407-bed Selina Foz do Iguaçu is located in a hub for culture and natural wonder at the heart of the city, close to Iguaçu Falls – the largest waterfall in the world. Foz is known for its multicultural diversity and is home to several religious monuments with the Chen Tien Buddhist temple, the Omar Ibn Al-Khatab Mosque, and a number of Latin-inspired cathedrals all just minutes away.
  • Selina Venao River, Panama: Selina Venao River is an easy living oasis in one of the world’s best surfing destinations. A hidden gem at the heart of the jungle, the 154-bed property is surrounded by gorgeous jungle views, the soothing sounds of the river, Playa Venao, and the Pacific Ocean’s year-round waves. Guests get the best of both worlds, with an off-the-grid feel combined with easy access to Cambutal and Pedasí Town. The property features include an outdoor pool, a vegan restaurant serving freshly-prepared dishes, a cinema room, a wellness area and a library, as well as the biggest coworking space in town complete with high-speed WiFi, meeting rooms, hot desks and plenty of natural light.
  • Selina Bonito, Brazil: A picture-perfect ecotourism hub, Bonito is well-known for its unbeatable natural charm, crystal clear rivers, and a respect for the environment that permeates everything and everyone. Located just around the corner from the main square, the 190-bed Selina Bonito allows locals and travelers to flock to the streets to explore the beauty of this hidden gem. On-site features include a restaurant, coworking space, wellness studio and a buzzing poolside bar.
  • Selina Salta, Argentina: Located on the Main Street of Balcarce, the 120-bed Selina Salta sits in the heart of this buzzing neighborhood. The main square is a quick 25-minute walk away and is home to some true jewels of Argentine Colonial history including the San Francisco church, the Cabildo and the Museum of High Altitude Archaeology. The hotel features a wellness area, a restaurant, a well-appointed coworking space and a vibrant rooftop bar.

With these new openings, Selina’s hotel platform has grown to 144 open or secured properties across five continents including North and South America, Europe, the Middle East and Asia Pacific, of which 90 are open and operating. This growth is being driven by the significant mismatch between demand and supply for attractively priced accommodations that serve the Millennial and Gen Z market – an important and quickly growing segment of the population that are estimated to spend approximately $350 billion per year on travel. Selina expects to continue to benefit from the surge in remote working and the prioritization of health, wellness and experiences among Millennial and Gen Z travelers.

About BOA Acquisition Corp.

BOA Acquisition Corp. is a newly organized blank check company formed for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization, or similar business combination with one or more businesses. While BOA may pursue an initial business combination target in any business or industry, it intends to focus its search on businesses that provide technological solutions and innovation to the broader real estate industry.

About Selina Hospitality PLC

Selina Hospitality PLC (NASDAQ: SLNA) is a global hospitality brand built to address the needs of millennial and Gen Z travelers, blending beautifully designed accommodation with coworking, recreation, wellness, and local experiences. Founded in 2014 and custom-built for today's nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad. Each Selina property is designed in partnership with local artists, creators, and tastemakers, breathing new life into existing buildings in interesting locations in 24 countries on six continents – from urban cities to remote beaches and jungles. To learn more, visit Selina.com or follow Selina on X, Instagram, Facebook, Linkedin or YouTube.

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