– Zoox Smart Data (“Zoox”), an international provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, today announced its internet traffic results for Q1 2022. Guests connecting to hotel Wi-Fi networks enhanced by Zoox reached just under 30 million connections, further showing the reach that hotels around the world have with their current targeted marketing efforts.
The first three months of this year, Zoox recorded a total of 29,786,114 hotel guest connections, with 1,865,701 of those being first-time Zoox-enabled network users. The average connection time was 32 minutes, and 95 percent were identified as using mobile devices.
“It’s incredible that we continue to see the number of travelers at that level,” said Sandy James, director of business development – hospitality at Zoox Smart Data. “We are proud to partner with so many leading hospitality and travel organizations to provide them with such great insight into guest and customer data, and enable them to better focus their strategic marketing efforts.”
Zoox provides organizations with the ability to capture, augment and effectively use guest data to improve the guest experience through focused marketing strategy. The big data company works with hospitality organizations around the world ranging from single properties to global brands and hotel management companies. Aside from hotels and gaming organizations, Zoox also works with a variety of property types, including restaurants, stadiums, airports, retail establishments, healthcare facilities, college campuses, and other areas or venues that allow customers or guests to access a Wi-Fi network.
“As we continue to see these connections grow, our clients have more opportunity to understand customer expectations and predict future behavior from the data our connections can provide,” said James. “I look forward to seeing the number of travelers continue to rise as we help our partners reach even more guests and customers this year.”
For more information, please visit www.zooxsmart.com.
About Zoox Smart Data
Zoox Smart Data, established in 2010, is an international technological solutions provider that intelligently builds and monetizes big data customer profiles from existing Wi-Fi networks. Through this unique capability, Zoox systematically creates high value, targeted marketing audiences and behavioral movement data to rapidly monetize this asset and deliver immediate ROI. The Zoox Smart Data Platform provides big data integrations that enrich customer data to create more relevant campaigns and inform critical growth strategies, while the Zoox Media Platform delivers targeted direct and programmatic ad campaigns. This innovative approach has made Zoox a pioneer in applying Big Data and Artificial Intelligence in various industry segments, such as hospitality, retail, transportation and other markets. Learn more at www.zooxsmart.com.
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