B&B Hotels Launches UK Expansion
B&B Hotels, a leading European value-for-money hotel chain, has announced plans to extend its operations into the United Kingdom, with the ambition of opening 100 new hotels by 2035. B&B Hotels made the announcement at the UK Annual Hotel Conference 2022, in Manchester.
Since its establishment in 1990, B&B Hotels has grown to more than 650 hotels across 14 European countries, and played a decisive role in developing the budget hotel industry in Europe. Backed by capital from owners Goldman Sachs, B&B Hotels’ entry into the UK market and its growth strategy will include a combination of leasing new hotels with development partners, takeovers and conversions.
Kevin Murray has been appointed as Managing Director Development UK and brings with him over 25 years’ experience in hotel acquisitions and the wider hotel industry. The UK team is expected to grow significantly as the brand commences investment and delivery into the UK market, and B&B Hotels is looking to partner with existing hotel owners, developers, landowners, funds and real estate owners to deliver its expansion plans.
Announcing its expansion plans, Max C. Luscher, B&B Hotels’ CEO of Central and Northern Europe said: “It is with great excitement that we announce our expansion plans today. With over 650 hotels and 59,000 rooms in our B&B global portfolio, we are well positioned to bring our overseas experience and business model of providing a high-quality hotel experience at affordable rates to UK consumers, at a time when money matters more than ever.”
B&B Hotels is well known across Europe for its differentiated high-quality offer with a strong value proposition and mantra of ‘only for everyone’. B&B Hotels’ approach has helped secure its position as a top budget hotel operator across several European countries including number one in Italy, number two in Germany and Spain, and number three in France.
The group has identified a highly attractive and underpenetrated segment of the UK’s hospitality market that has significant and resilient growth potential.
Outlining B&B Hotels UK’s expansion strategy at the UK Annual Hotel Conference today in Manchester, Kevin Murray, Managing Director Development of B&B Hotels UK Ltd said: “Our expansion plans will see the delivery of at least 100 hotels by 2035, through the same business model that has led us to success in Europe – an asset light and flexible model with low capital expenditure and best-in-class profitability. B&B Hotels’ decentralised structure also allows for necessary agility and adaptation to meet local needs and opportunities, which has helped us succeed in so many countries already.”
B&B Hotels’ mantra is to be ‘only for everyone’ and its vision is to offer smart hospitality for travellers, embedding the best technology and convenience for customers whilst retaining a high standard of customer service, design and comfort. B&B Hotels also seeks to reflect the uniqueness and character of its hotels’ locations and will bring the same business model to cities and towns across the United Kingdom.
B&B Hotel strives to make sustainable change accessible to everyone. Its ambition is to become the leading ‘value-for-money’ hospitality brand that is CSR committed. B&B Hotels continually works to ensure it has the latest ESG Certifications to support the realisation of this ambition.
About B&B HOTELS
Founded in 1990 in Brest, France, B&B HOTELS has grown to become a leading budget hotel group in Europe, with a presence in 17 countries. The brand is committed to offering high-quality service at the best price, guided by values of empathy, integrity, inclusion, simplicity, and continuous improvement. B&B HOTELS is also dedicated to Corporate Social Responsibility and is certified in sustainability by SOCOTEC.
Since 2016, Fabrice Collet has served as the President and CEO of B&B HOTELS, with Goldman Sachs becoming the principal shareholder in 2019.
For more information, visit bbhotels.com.
James Simondson
+44 7815 460238
B&B Hotels
