SHR’s Windsurfer CRS Integrates with Adyen for Modern Payment Options
HOUSTON – SHR, which offers solutions to help hoteliers improve engagement and drive revenue at each touchpoint along the guest journey, has integrated with Adyen, the global financial technology platform of choice for leading businesses.
The full API integration allows travelers to pay for their hotel reservation safely using more available payment options, including Google Pay and Klarna, a leading buy-now-pay-later provider. A key component to the partnership is helping European hoteliers ensure their transactional data is secure and PSD2 compliant.
“Integrating with Adyen is a gamechanger for SHR because hotels that utilize Windsurfer can now offer visitors to their booking engine the ability to reserve their hotel room now and pay in monthly installments,” says Stephen Day, Integrations Manager at SHR. “Leisure travel is the name of the game today, and large families booking week-long vacations want the option to pay in increments.”
Using Adyen as a payment provider offers many benefits, such as having only one payment provider handling the entire process. Hotels receive detailed guest information at time of booking, so if there’s a no-show, the hotel is still able to charge the traveler’s credit card.
“Travelers today are demanding more payment options and SHR’s integration with Adyen ensures Windsurfer partners are offering the most safe, secure and efficient transactions process on the market today,” says Mark Rademaker, Adyen’s Global Head of Hospitality. “Adyen helps manage fraud, expand business, uncover growth and connect people on and off the internet.”
One hotel partner using solutions from both SHR and Adyen is Elite Hotels of Sweden, one of the country’s largest privately-owned hotel businesses, known for its beautifully restored historical properties and dedication to environmental sustainability. Elite Hotels has renewed its focus on improving their guests’ digital experience.
“As a company, Elite Hotels is taking the next steps in our digital transformation,” says Ronny Röe, CIO at Elite Hotels. “We are modernizing nearly all elements of the guest journey, and that includes having the most widely accepted payment options for our guests.”
About Adyen
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Facebook, Uber, H&M, eBay, and Microsoft. The cooperation with SHR as described in this merchant update underlines Adyen’s continuous growth with current and new merchants over the years. For more information, visit www.adyen.com.
About SHR
Founded in 2004, and headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR Group is a leading global specialist technology and service provider to the hotel sector. Helping hoteliers to maximize revenue by optimizing all aspects of the booking and retention eco-system through a full suite of tools, including the groundbreaking allora.ai platform, over 2,000 hotels globally use SHR Group's product suite to optimize their channel mix and personalize guest experiences. To learn more, visit https://shrgroup.com/.
SHR supports 1500+ independent, group, casino and long-stay hotels, manage 6.6M reservations, sell 19m room nights and drive £2 billion revenue per year through its Windsurfer CRS, CRM and RMS.
Sarah Hernandez
VP of Marketing
