Project YOUR TREE, Dieter Esslinger, COO Primestar Group, and Ronald Giese, Director Franchise Operations, are giving away the first tree in the Hampton by Hilton Berlin Alexanderplatz. — Photo by © Primestar Group

Berlin - In cooperation with ecomi.io AG, the Primestar Group will start the "YOUR TREE" nature conservation project in May, initially in three hotels. At the Holiday Inn Hamburg Berliner Tor, at the Hampton by Hilton Freiburg and at the Hampton by Hilton Berlin Alexanderplatz Primestar will present every guest with their personal tree. if the guest waives the daily room cleaning during multi-day stays. As a consequences, the hotel saves valuable water and cleaning agents, if guest rooms do not have to be cleaned on a daily basis.

Every guest receives his tree via a QR code: he can give his tree a name, choose a tree planting project at ecomi.io, and then follow his tree`s life online. A tree counter in the hotels shows how many guests have already planted their tree via this program.

To date, ecomi.io AG and its partner organizations have planted more than 13,000 trees in various nature conservation projects worldwide.

Dieter Esslinger, Chief Operating Officer/Managing Director and Ronald Giese, Director Franchise Operations of Primestar Group gave away the first tree at Hampton by Hilton Berlin Alexanderplatz yesterday: As hoteliers in particular, we are aware of our responsibility for acting sustainably. In addition to numerous other activities, we look forward to taking this further step in consistently living the ESG requirements together with our guests.

Oliver Kupka, Managing Partner of the Primestar Group, is grateful for this new climate protection cooperation: Of course, you can't change the world overnight. But we are happy if we as the Primestar Group can make a small contribution to nature conservation and to saving the rainforests with our tree gift. And of course, we hope that as many of our guests as possible will accept our offer, plant their trees. and make their stay more ecological at the same time. This program plays an important role within our corporate ESG program.

About Primestar Group

The PRIMESTAR Group is a leading multi-brand hotel operators with more than 4,300 rooms in German and Austrian A-cities and works with the world’s most renowned hotel brands. The “travel.work.live.” concept combines smart accommodation solutions with digital efficiency and sustainability – tailored to the needs of modern travelers and delivering real added value for guests and institutional partners. With June Six, the group operates its own boutique hotel brand that combines urban design with modern comfort. June Stay and WorX expand the traditional hospitality offering with long-stay and workspace solutions that unite operational excellence, technological innovation, and flexible usage concepts. Innovative, digital, sustainable – PRIMESTAR is shaping the future of hospitality. www.primestar-hotels.com

Antje Pflug
Head of Marketing
T +49 30 4036886 75
Primestar Group