Source: UN Tourism
Source: UN Tourism
Source: UN Tourism

The 49th meeting of the UNWTO Regional Commission for the Middle East brought high-level delegations from 12 countries together at the Dead Sea, in the Hashemite Kingdom of Jordan, to assess the current state of tourism in the region and advance shared plans for its future.

Middle East: First Region to Exceed Pre-Pandemic Levels

According to UNWTO data, the Middle East is the first global region to exceed pre-pandemic numbers of international tourist arrivals so far in 2023.

  • Overall, international arrivals to destinations in the Middle East during the first quarter of 2023 were 15% higher than in the same period of 2019
  • Jordan welcomed 4.6 million tourists in 2022, close to the 4.8 million recorded in 2019, with receipts from tourism totaling US$5.8 billion for the year
  • On the eve of the Regional Commission meeting, UNWTO Secretary-General Zurab Pololikashvili met with HRH Crown Prince Al Hussein to congratulate him on the "rapid and remarkable" recovery of Jordanian tourism. The Secretary-General also commended the strong support shown to tourism by the Jordanian Royal Family and the Government, including for ongoing work to diversify the sector.
Tourism has shown its resilience in the face of crisis. And now, recovery is well underway – with all the challenges and opportunities this brings. For the Middle East, tourism represents an unrivalled driver of employment and opportunity, as well as economic diversification and resilience. UNWTO Secretary-General Zurab Pololikashvili

UNWTO Supports Members' Priorities in the Middle East

Participants, representing 12 of the 13 UNWTO Member States in the region, and including 7 Ministers of Tourism, benefitted from a comprehensive overview of the Organization's progress achieving its Programme of Work.:

  • Education: Members were given an overview of UNWTO's work to advance one of its key priorities for tourism. Key achievements include an agreement signed with the Kingdom of Saudi Arabia to develop tourism education, including through online courses with the potential to reach up to 300 million people worldwide, and the Jobs Factory, linking 50 employers with 100,000 jobseekers. UNWTO is also launching a first Undergraduate Degree in Sustainable Tourism Management and developing plans to make tourism a high school subject.
  • Tourism for Rural Development: The UNWTO Regional Office for the Middle East (Riyadh, Saudi Arabia) is growing as a global hub of tourism for rural development. Members were updated on its work, including the Best Tourism Villages initiative, which is welcoming applications for its third edition.
  • Innovation: UNWTO is working with its Members to make the Middle East a hub of tourism innovation. Recent initiatives include the Women in Tech Start-Up Competition for the Middle East, aimed at supporting female entrepreneurs across the region, and the Tourism Tech Adventures forum held in Qatar.

Looking Ahead

In line with UNWTO's statutory obligations, Members from the Middle East agreed:

  • Jordan will serve as the Chair of the Commission for the Middle East for the period 2023 to 2025. Egypt and Kuwait will serve as the Vice Chairs.
  • The Commission will meet in Oman for its 50th meeting.

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About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

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