UN Tourism has welcomed Vienna as the newest member of the International Network of Sustainable Tourism Observatories (INSTO). With this, Vienna becomes part of a global alliance of 46 destinations dedicated to monitoring tourism’s economic, environmental and social impact at the destination level.

We warmly welcome Vienna to the INSTO network. By joining this global initiative This commitment to sustainability bringing value not only to individual businesses but significantly enhancing the well-being of the entire destination. Zurab Pololikashvili, Secretary-General of UN Tourism
Through the Sustainable Tourism Observatory, Vienna fosters dialogue, innovation and collective stewardship to co-create sustainable destination development, ensuring tourism enhances the quality of life for all, while preserving Vienna’s unique cultural and natural resources. Norbert Kettner, CEO of Vienna Tourist Board

Vienna’s Strategy as a Global Benchmark

Vienna’s acceptance into INSTO coincides strategically with the launch of its comprehensive Visitor Economy Strategy, a model for integrating sustainability into long-term tourism planning. This holistic approach balances the needs of residents and visitors, responsibly manages natural resources, and prioritizes quality of life. Vienna explicitly recognizes that sustainable tourism involves growth that enhances rather than compromises its identity.

The establishment of the Sustainable Tourism Observatory is central to the implementation of Vienna's Visitor Economy Strategy. It directly supports the city's broader ambitions outlined in the Smart Climate City Strategy and the Vienna 2030 - Economy and Innovation location strategy. Through the Sustainable Tourism Observatory, Vienna underscores its commitment to accountability and leadership in sustainability, significantly enhancing its reputation both locally and internationally as a sustainable and innovative travel destination.

About INSTO

The International Network of Sustainable Tourism Observatories (INSTO), an initiative of UN Tourism, supports destinations in monitoring tourism’s economic, environmental, and social impact. By promoting evidence-based decision-making, INSTO helps ensure tourism’s long-term sustainability and resilience.

About UN Tourism

The World Tourism Organization (UN Tourism), a United Nations specialised agency, is the leading international organisation with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 166 countries, 6 territories, 2 permanent observers and over 500 Affiliate Members from the private sector.

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