When fashion meets hospitality with sustainability intentionally written into the design brief (not just the marketing one), what actually happens? — Photo by GCS TIMES GROUP COMPANY LIMITED
When fashion meets hospitality with sustainability intentionally written into the design brief (not just the marketing one), what actually happens? — Photo by GCS TIMES GROUP COMPANY LIMITED

Aman × Kim Jones

Aman partnered with Kim Jones to create a 35-piece capsule for Aman’s global resorts; Vogue Business reports the collection places sustainability at its core and forms part of Aman’s broader strategy to extend from hospitality into a lifestyle brand, offering versatile, climate-adaptive resort wear intended for use during stays and beyond.

One&Only × Mara Hoffman

One&Only teamed with sustainable designer Mara Hoffman to produce an exclusive resort swimwear capsule that uses low-impact, developed materials (the collection has been reported as using PYRATEX® Power 3 fabric for swim pieces and a Fair-Trade-certified organic-cotton sarong), aligning Mara Hoffman’s known sustainability focus with the resort’s low-impact design ethos.

Passalacqua (Lake Como) × CDLP

CDLP launched a limited resortwear capsule with Passalacqua on Lake Como that emphasises local craftsmanship (silk scarves made in Como) and responsible fabric choices (Tencel lyocell in key styles). It’s a concise example of a hotel × brand collaboration explicitly built around sustainable fibres and craft transparency.

The most credible, high-impact fashion × hospitality projects are those where the collaboration explicitly addresses what the product is made of (materials/specs), how it’s produced (fair/traceable suppliers), and what happens after use (durability, take-back or circular options).

What’s their next step? We’re looking forward to it.

ABOUT GCSTIMES

Since 2011, GCSTlMES has pioneered sustainable development, evolving from smart card R&D to sustainable material innovation. Today, we stand as a global platform for sustainable solutions.

Sustainability is our foundation. Through technological innovation and creative solutions, GCSTlMES delivers diverse services and tangible products, positioning ourselves as both manufacturers and innovators.

GCSTlMES believes technology should empower human progress and cultural preservation. By integrating sustainability into technology, we aim to make it "warm" and purposeful. Our products serve as cultural ambassadors, promoting local heritage worldwide.

Brand Portfolio: GCS, AUROkeys, Xenyra, and Glint Spot, offering sustainable smart cards, creative (custom-shaped) key cards sustainable supplies, cultural gifts, and bespoke design and related services.

Currently, GCSTlMES has five operational centers in China, US, UAE, France, and Australia, along with 14 subsidiaries and offices worldwide. Its services extend to over 140 countries and regions supporting more than 100,000 international hospitality group in achieving low-carbon and sustainable development goals.

GCS Times
MKT Team