Source: GCSTIMES

Hotels are increasingly building sustainability teams and integrating green practices across operations,and recruitment specialists are observing this shift from the employer side.

Adecco, for example, highlights a growing category of “green roles” in hospitality, including Sustainability Managers, Green Operations Specialists, Eco-Event Coordinators, Sustainable Supply Chain Managers, and Carbon Footprint Analysts. These roles are no longer exclusive to major hotel groups; smaller and independent hotels are also recruiting to formalize their environmental strategies.

According to a 2024–2025 survey from the US (via ResponsibleStay), the proportion of hotels with a dedicated sustainability team rose from 2% in 2022 to 59% in 2024. The same report shows that 87% of hotels now provide annual sustainability training to their staff, clear evidence of an operational, not symbolic, shift.

From the employee perspective, sustainability is becoming a decisive factor in job choice. A study by Gallup found that 71% of workers consider a company's environmental record when deciding whether to work there. This reinforces why hotels are integrating ESG practices into their workforce strategies: it is increasingly important for attracting and retaining talent.

Overall, the data points to a structural transformation in hospitality: sustainability is reshaping hotel business models, staffing needs, and employee expectations simultaneously.

ABOUT GCSTIMES

Since 2011, GCSTlMES has pioneered sustainable development, evolving from smart card R&D to sustainable material innovation. Today, we stand as a global platform for sustainable solutions.

Sustainability is our foundation. Through technological innovation and creative solutions, GCSTlMES delivers diverse services and tangible products, positioning ourselves as both manufacturers and innovators.

GCSTlMES believes technology should empower human progress and cultural preservation. By integrating sustainability into technology, we aim to make it "warm" and purposeful. Our products serve as cultural ambassadors, promoting local heritage worldwide.

Brand Portfolio: GCS, AUROkeys, Xenyra, and Glint Spot, offering sustainable smart cards, creative (custom-shaped) key cards sustainable supplies, cultural gifts, and bespoke design and related services.

Currently, GCSTlMES has five operational centers in China, US, UAE, France, and Australia, along with 14 subsidiaries and offices worldwide. Its services extend to over 140 countries and regions supporting more than 100,000 international hospitality group in achieving low-carbon and sustainable development goals.

GCS Times
MKT Team