Fairmas Welcomes Tahil Mascarenhas as Sales Manager, North America
Montreal, Canada - Fairmas is pleased to welcome Tahil Mascarenhas as the new Sales Manager for North America, bringing over 16 years of hospitality, revenue and hotel technology experience to the team. As Tahil navigated the hospitality industry, he discovered he was most energized by revenue, numbers and the business side of hospitality.
After two years in hotel operations, Tahil transitioned into revenue management, where he spent 5 years strengthening his understanding of commercial strategy. He later joined the Sales team for a PMS across North America. This gave him a front-row view of how the North American hospitality landscape has evolved, becoming leaner, more technology-driven and increasingly focused on operational efficiency and improved bottom-line performance.
Throughout his career, Tahil has worked with hotel owners, general managers and department heads across multiple functions. This experience has shaped a deep understanding of how different stakeholders think and make decisions, giving him a unique perspective that blends operations, technology and revenue.
When Tahil came across the opportunity at Fairmas, he immediately recognized the potential to merge his operational background and hotel tech expertise with the world of hospitality finance. He was instantly drawn to how his experience naturally aligned with the needs of customers and the direction of the hospitality industry.
Now part of the Fairmas team, he is excited to use this foundation to help hotels adopt a system he sees as essential.
Fairmas is incredibly valuable for senior management, from departmental heads to owners, CEOs and CFOs. A financial planning and analysis software is becoming just as necessary as a PMS. Today, it’s an essential resource that North American hotels can’t do without.Tahil Mascarenhas, Sales Manager, North America
Tahil is inspired by the culture at Fairmas, describing the team as friendly, supportive and committed to elevating financial performance across the hotel industry. He sees a collective drive to showcase the real value Fairmas brings to hotels, and a shared sense of ownership in delivering meaningful results for clients.
As Sales Manager, North America, Tahil looks forward to expanding Fairmas’ presence across the United States and Canada, ensuring that more hotels can benefit from financial insights that support smarter budgeting, forecasting and long-term growth.
We are thrilled to have Tahil join our team. His combination of operational expertise and deep understanding of hotel technology will be invaluable in helping our North American customers maximize their financial performance. John C. Dunn, President, Fairmas North America
Tahil’s appointment marks an exciting step for Fairmas in North America. His experience and vision align perfectly with our mission to provide hotels with actionable financial insights that drive growth. Niels Schröder, Managing Director, Fairmas GmbH
With Tahil on board, Fairmas continues to be well-positioned to strengthen its footprint in North America, combining technology, financial expertise, and a deep understanding of the hospitality industry to support hotels in achieving smarter budgeting, more accurate forecasting, and sustainable growth. His appointment underscores Fairmas’ commitment to delivering exceptional value to customers and driving the future of hospitality finance.
About Fairmas
Fairmas is a software development company, with a global presence, offering financial planning, management reporting and controlling solutions including Hotel Asset Reporting, connecting hotel owners and investors. Since our foundation in 2003, our focus has been on the development of innovative, tailor-made hotel software. With our continuous growth and steady expansion of our product range, more than 5,500+ hotels worldwide are satisfied with Fairmas software solutions. (www.fairmas.com).
Kinza Raheel
International Marketing & Communications Manager
