Photo (L/R): Paul Pruangkarn, Director - Marketing & Communications, PATA; Noor Ahmad Hamid, Chief Executive Officer, PATA; Jayne MacDougall, Executive Director, PHA; and Bjorn Courage, General Manager, InterContinental Phuket Resort, and President, PHA, following the MoU signing. — Photo by PATA

BANGKOK – The Pacific Asia Travel Association (PATA) brokers a new partnership agreement with the Phuket Hotels Association (PHA), a nonprofit organisation representing a diverse range of hotels across the island of Phuket, southern Thailand.

Signed by PATA CEO Noor Ahmad Hamid and Jayne MacDougall, Executive Director of PHA, the Memorandum of Understanding (MoU) establishes a mutual affiliate membership between the organisations.

Hamid said, As one of Thailand’s most sought-after island destinations, Phuket’s hospitality sector is a cornerstone of its economy. With this partnership, we pave the path for collaborations with the Phuket Hotels Association on their mission to promote and strengthen Phuket’s standing as a destination recognised for its quality offerings and sustainable practices.

MacDougall said, Formalising a partnership with PATA marks an important step in advancing shared goals around responsible tourism, regional collaboration, and innovation, strengthening long-term outcomes for Phuket and the wider region.

The agreement supports joint activities, including the mutual promotion of events and speaker participation where appropriate. Representatives and members of both PATA and PHA will have opportunities to connect through networking sessions and annual events, with registration support provided in line with the agreement.

In addition, the partnership promotes knowledge sharing. It enables PHA to share selected tourism research and insights with the PATA network on a quarterly basis through member-exclusive newsletters and relevant online channels.

About PHA

The Phuket Hotels Association (PHA) is a nonprofit organisation representing a diverse cross-section of Phuket’s hospitality sector, from boutique properties to leading international brands, united by a shared commitment to strengthening Phuket as a world-class destination. With more than 110 hotels, Phuket Hotels Association works collaboratively to promote a balanced, authentic, and dynamic image of the island while ensuring tourism benefits the local community and environment. Through five core pillars—Destination Marketing, Education, Environmental Action, Government Liaison, and Membership—the Association drives impactful initiatives ranging from global marketing and industry advocacy to scholarships, leadership development, sustainability programmes, PHIST, and island-wide environmental actions. Guided by industry-led collaboration and volunteer leadership, Phuket Hotels Association’s vision is for Phuket to thrive as a resilient, responsible destination where economic vitality, cultural heritage, community wellbeing, and environmental stewardship exist in harmony for generations to come. Visit www.phukethotelsassociation.com

About PATA

The Pacific Asia Travel Association (PATA) is a not-for-profit membership association dedicated to advancing a meaningful Pacific Asia tourism economy. Guided by its mission to share knowledge, enable networking, and protect tourism economy assets through innovation, collaboration, and adaptability, PATA brings together governments, industry leaders, academia, and communities to drive positive, lasting change. Founded in 1951 and headquartered in Bangkok, the Association also has an official office in Beijing. Visit www.PATA.org.

Paul Pruangkarn
Manager - Communications
+66 2 658 2000
PATA