Organization
Organization

SAS Institute Inc.

SAS Institute Inc.SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 65,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.
Opinions

9 Ways for Hoteliers to thrive in 2016

By Kelly McGuire

2015 was a busy year for the hotel industry. ADR, Occupancy and RevPAR achieved record highs. We saw extensive merger and acquisition activity, culminating at the end of the year with the acquisition of Starwood by Marriot and Fairmont by Accor (and don't forget Expedia's Orbitz acquisition, of course).

News

What’s The Future Of Email In Hospitality Marketing | SAS

This week I spoke with Bruce Swann, Customer Intelligence Solutions Manager for SAS, about the role that email will play in the future when it comes to hospitality marketing. Bruce is a veteran of marketing, having more than 15 years of experience working with marketing and CRM technologies, including marketing automation, predictive analytics and marketing resource management, as well as interactive marketing disciplines like web analytics, social media, mobile marketing and email marketing.

Blog

Establishing an analytics culture: An interview with Oklahoma State University

"Analytics Can Save Higher Education. Really." is a call to action for the higher education community to leverage data and analytics for better decision making at colleges and universities. It stresses the importance of using data and analytics to improve student outcomes, campus operations and much more.

Authors

Breffni Noone

Associate Professor at The Pennsylvania State University

Lee Ann Dietz

Senior Industry Consultant, Travel & Transportation Global Practice at SAS

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