By Sara Anderson – Corporate Marketing Manager @ Vizergy Digital Marketing
On May 25, 2018, the EU General Data Protection Regulation (GDPR) came into effect in an effort to protect consumer data for all citizens of the European Union and the European Economic Area.
By Hope Waggett, CHDM – Director of Business Development
Allow me to begin by stating that I am not qualified to offer legal advice on any topic, particularly in the area of discrimination and accessibility. This information is based on experience with real-world lodging operators trying their best to serve every guest they can connect with.
By Trish Leighton – Sr. Manager Search Marketing Services at Vizergy
Personalization is all the rage in the travel industry, right now. Today's marketers have plenty of opportunity to personalize their customer's online experience. For hotel properties, website personalization is a simple step to improve direct conversions.
(Digital Marketeers Perspective) Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions and are dreaming of a one-stop-shop tech solution that will cover all of their PMS, RMS, CRS, Channel Manager, CRM, CMS and DMS needs.
Hospitality HR experts estimate there are 100,000 open IT and digital marketing positions in hospitality in North America alone. This labor shortage and lack of adequate investments jeopardize the introduction of the latest technology applications and best practices, curbs new implementations and stifles technology innovations in the industry.
Launched earlier in May, Google Trips puts merges flights, hotels, packages, home-rentals, car rentals, ridesharing, cruises, and experiences search in one single, übermensch ecosystem, combining the Google Trips app, Google Flights, and Google Hotels under one landing page.
Vizergy, the hospitality industry's leading provider in digital marketing and software solutions, continues to innovate by expanding the native functionality of the Vizergy Marketing System (VMS).
Award Winning Collection of Boutique Hotels Trusts Vizergy’s Expertise to Help Re-launch a Brand Website
Valencia Hotel Group, a leading luxury hospitality management company, in partnership with Vizergy Digital Marketing is proud to announce the launch of their new website, www.valenciahotelgroup.com. The new website features a modern and sophisticated design that showcases their collection of beautiful hotel properties with enhanced site navigation and responsive features.
Vizergy, the hospitality industry's leading provider in digital marketing and software solutions, was chosen by Florida Blue to be featured in their newest commercial campaign. Florida Blue, Vizergy's health insurance provider, selected the company to represent the relationships they have with mid-sized businesses and showcase Vizergy's dynamic corporate culture.
Vizergy, the hospitality industry's leading provider in digital marketing and software solutions, continues to innovate by expanding the native functionality of the Vizergy Marketing System (VMS). This newest enhancement allows clients to optimize for voice search in an automated fashion using structured data, also known as schema markup.
Recently, the popular pizza chain, Domino's, has come under fire for not being compliant with the Americans with Disabilities Act (ADA).
Vizergy's Director of Client Services, Ross McAlpine, weighs in on HospitalityNet's latest world panel. Hear from him and a handful of other experts about why there are so many options for technology vendors in the hospitality industry.