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WORLDHOTELS

Logo 'SRS Worldhotels'Worldhotels is dedicated to empowering the true independence of hotels all around the world. The global brand brings together 350 of the world's most unique independent hotels. With over 45 years of excellence in the industry, the company's mission is to provide access to upscale hotels of character and distinction for both business and leisure travelers. Each hotel in the Worldhotels portfolio has been carefully selected to ensure it meets the group’s strict quality standards.
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Opinion

Storytelling is not an option anymore, it is who you are

By Geoff Andrew

People have been telling stories for thousands of years and still stories have a powerful effect on people. But how does successful storytelling work in the hospitality world? In the interview, Geoff Andrew explains why storytelling is particularly important for independent hotels and which hotels he believes have already perfected storytelling.

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Geoff Andrew

Chief Executive Officer at Worldhotels

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