Professional Internet Travel Alliance™ (PITA)

The Professional Internet Travel Alliance is a professional trade organization that seeks to increase the marketing effectiveness of travel agent web sites. Our strategy to accomplish this involves the following steps: Set standards for how travel professionals should conduct business online. - Legitimize the online presence of its members with a web site review and certification process. - Educate members on the best practices in use by successful online marketers. - Support its members by offering a variety of programs, services and tools.