"Irresistible attraction." "Curiosity." "Immediate attention." No, I'm not describing the light-headed feeling of romance. I'm describing three of the most critical elements that the subject line in your emails should contain.
Have you ever been asked to "toot your own horn," to tell others about or list your talents, abilities and qualities? How did it make you feel to answer that query? It can be a bit off-putting, right? Whether you’re on the sending side or the receiving side, if it’s overdone it can be downright uncomfortable or cringe-worthy.
I firmly believe that we can learn a lot from our failures and setbacks - IF we pay attention. In fact, I recently spoke on this very topic at the Club Management Association of America's World Congress in Nashville.
If you are a road warrior, things like this have happened to you. I placed a $20 bill on top of the front desk at a major brand hotel, and asked the front desk agent if she would please break it up for me, for tips and such.