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Hotel Yearbook

Hotel Yearbook The Hotel Yearbook is an annual publication, serving as a forum where 50 CEOs and other leading industry experts share their views and insights on the trends, events and people that they expect will shape the business in the year to come. Articles in the Yearbook examine the near-term prospects for the hotel business from a variety of different angles: likely changes in the financial and investment scenarios, developments expected in key geographic markets and industry segments worldwide, consumer trends and expectations, and management trends affecting the way hotels might be operated and marketed differently in the year ahead. Appearing each December, The Hotel Yearbook is a must-read compendium of insider views, highly valuable for anyone making a career in a hotel or hotel company.
Opinions

Eyewitness reports from the year 2036 - Societal Changes ?

By Woody Wade

We live in a 'VUCA' world – a world that is characterized by Volatility, Uncertainty, Complexity and Ambiguity. And it's getting more and more VUCA every year. Although this morass of rapidly changing vagueness surrounds and confronts us all the time, people – and entire societies – do still manage to form values, attitudes, opinions, and behavioral norms based on how they see the world changing.

News

The Hotel Yearbook publishes two special editions on trends in the hospitality sector: Technology and Digital Marketing

On 10 April, The Hotel Yearbook is launching two specially focused publications. For the sixth year in a row, The Hotel Yearbook is publishing its annual look at key trends in technology in the hotel sector, and for the third time, it is also publishing an in-depth review of developments in digital marketing.

The Hotel Yearbook Publishes Special Edition Dedicated To Sustainability In The Hospitality Sector

For the second time, The Hotel Yearbook has launched a special edition focused entirely on the issue of sustainability: what are the key trends, and how can the hotel industry improve its practices? Featuring editorial contributions from 30 internationally respected senior executives, consultants and academics, The Hotel Yearbook 2020 - Sustainable Hospitality examines challenges that the hotel industry faces as it explores and implements ways to operate more effectively as green enterprises.

Author

Woody Wade

Scenario planning expert

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